Marketing Events Lead: Trade Shows & Partner Experiences

Nice North America; Carlsbad (CA); On-site; USD 100,000 - 115,000; Full time

Job summary

Nice North America in Carlsbad, CA is seeking a Marketing Events Manager to plan and execute our event marketing program across trade shows, regional events, conferences, and partner activations.

The role requires a strong project manager who thrives in fast-paced environments and can coordinate with Product Management and Sales to drive partner engagement, pipeline growth, and on-brand experiences. You will manage budgets, timelines, and vendor relationships to deliver measurable results.

Qualifications

• 3–6+ years of experience in event marketing, trade shows, or event coordination.
• Bachelor's degree in Marketing, Communications, or related field.
• Strong organizational and project management skills.
• Ability to manage multiple projects and deadlines simultaneously.
• Experience coordinating logistics for events or trade shows.
• Willingness to travel (up to 35%).

Responsibilities

• Lead planning and execution of trade shows, conferences, regional events, dealer events, distributor events, and partner activities.
• Develop and manage event plans, schedules, budgets, project timelines, and deliverables from initial concept through post-event follow-up.
• Manage event logistics end-to-end, including booth space, exhibit design, registration, hotels, catering, A/V, shipping, staffing, product demonstrations, and onsite coordination.
• Coordinate with Product Management, Sales, and other internal teams to establish event objectives, product priorities, messaging, demonstrations, and staffing.
• Work with distribution partners and regional sales teams to plan and execute local and regional customer-facing events and ensure a strong partner and customer experience.
• Manage relationships with event organizers, exhibit companies, venues, agencies, and other outside vendors, including vendor negotiations and cost management.
• Coordinate the development and delivery of booth assets, signage, product displays, collateral, branded materials, and event swag, ensuring all materials are on-brand and delivered on time.
• Develop and execute event communications and promotional plans to drive customer attendance and engagement.
• Manage event budgets and expenses to ensure activities are delivered within approved spending.
• Establish success metrics and conduct post-event reviews, including attendance, engagement, lead tracking, ROI, and opportunities for improvement.
• Maintain the annual event calendar and help prioritize event investments based on business objectives and expected impact.
• Implement and maintain department policies, standards, and established organizational procedures.
• Communicate effectively and work collaboratively across all levels of the organization.
• Support additional marketing initiatives and project-based assignments as requested.

Skills

Event marketing

Project management

Travel readiness

Written communication

Stakeholder coordination

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Microsoft Excel

Microsoft PowerPoint

Microsoft Word

MS Office

Job description

Nice North America in Carlsbad, CA is seeking a Marketing Events Manager to plan and execute our event marketing program across trade shows, regional events, conferences, and partner activations.

The role requires a strong project manager who thrives in fast-paced environments and can coordinate with Product Management and Sales to drive partner engagement, pipeline growth, and on-brand experiences. You will manage budgets, timelines, and vendor relationships to deliver measurable results.