North America Field Marketing Lead

Kinaxis; Chicago (IL); Remote; USD 140,000 - 180,000; Full time

Benefits offered by this job

Flexible vacation and Kinaxis Days

Flexible work options

Well-being programs

Virtual fitness classes

Mentorship and career development

Job summary

Kinaxis is seeking a Senior Field Marketing Manager, North America, to translate regional go-to-market strategy into integrated marketing programs that generate demand and accelerate sales pipeline. You will collaborate with NA Sales leadership, Account Executives and Marketing teams to drive targeted regional programs and priority accounts.

The role requires strong B2B field and demand generation experience, project management excellence and proven ability to lead campaigns from strategy to

Qualifications

• 6+ years of B2B marketing experience, including field marketing and demand generation.
• Experience marketing enterprise technology, SaaS, or complex B2B solutions.

Responsibilities

• Regional Field Marketing & Sales Alignment: translate regional priorities into marketing plans and programs.
• Integrated Campaigns & Demand Generation: own North America campaigns from planning through execution and measurement.
• Strategic Account & Executive Engagement: develop engagement strategies for priority accounts and executives.
• Executive, Customer & Industry Programs: develop high-value executive experiences and industry programs.
• Program & Investment Management: manage regional programs, budgets and timelines.
• Measurement & Optimization: establish goals and report on pipeline impact and ROI.

Skills

Field marketing

Demand generation

Strategic accounts

Campaign management

Sales alignment

CRM / Marketo

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

Marketo

Job description

Kinaxis is seeking a Senior Field Marketing Manager, North America, to translate regional go-to-market strategy into integrated marketing programs that generate demand and accelerate sales pipeline. You will collaborate with NA Sales leadership, Account Executives and Marketing teams to drive targeted regional programs and priority accounts.

The role requires strong B2B field and demand generation experience, project management excellence and proven ability to lead campaigns from strategy to