B2B Segment Marketing Lead for Growth & Campaigns

Cintas; Mason (OH); On-site; USD 80,000 - 110,000; Full time

Job summary

Cintas Corporation seeks a Segment Marketing Manager to craft and execute marketing strategies that raise awareness among B2B decision makers and support service and sales teams. The role focuses on messaging, segmentation, and multi-channel campaigns to drive leads and growth.

The ideal candidate has a marketing degree with at least four years of experience, strong CRM/marketing automation skills, and the ability to travel about a quarter of the time.

Qualifications

• Bachelor’s degree in Marketing or related field
• Minimum 4 years of related experience
• Ability to travel approximately 25% of time
• Proficiency in CRM/SFA software and marketing automation tools (e.g., Salesforce, MS Dynamics, Pardot, HubSpot, etc.)

Responsibilities

• Craft compelling messaging that clearly communicates the value proposition of Cintas products and services to resonate with the B2B target audience.
• Define and segment key target audiences to develop highly focused marketing and/or sales campaigns.
• Create and manage a content calendar that includes valuable and engaging content such as whitepapers, blog posts, webinars, case studies, and email newsletters to attract and educate potential customers.
• Design and implement multi-channel marketing campaigns across various platforms like email, social media, paid advertising, and events to generate leads and drive sales.
• Work closely with the sales team to align marketing efforts with sales objectives, provide sales enablement materials, and ensure a seamless customer experience.
• Track key marketing metrics like website traffic, lead generation, conversion rates, and ROI to evaluate campaign effectiveness and make data-driven adjustments.

Skills

Digital marketing

SEO/SEM

Email marketing

Paid social

AI in marketing

ABM

Lead generation

Analytics

B2B buyer personas

Project management

Education

Bachelor’s degree in Marketing or related field

Tools

Salesforce

MS Dynamics

Pardot

HubSpot

Job description

Cintas Corporation seeks a Segment Marketing Manager to craft and execute marketing strategies that raise awareness among B2B decision makers and support service and sales teams. The role focuses on messaging, segmentation, and multi-channel campaigns to drive leads and growth.

The ideal candidate has a marketing degree with at least four years of experience, strong CRM/marketing automation skills, and the ability to travel about a quarter of the time.