Segment Marketing Lead — Growth & Campaigns

tmobile; Bellevue (WA); Hybrid; USD 88,000 - 159,000; Full time

Benefits offered by this job

Annual stock grant

Employee stock purchase plan

401(k)

Money coaching

Job summary

T-Mobile is seeking a Marketing Campaigns professional to optimize the portfolio across Consumer segments for Business, driving engagement and revenue through strategic communications. You will partner with Marketing segment strategy teams, craft onboarding and launch programs, and deploy multi-channel tactics (email, SMS) while ensuring consistent brand presentation across channels.

This role requires collaboration with sales, product management and web strategy, with three days in the

Qualifications

• Bachelor's degree plus 3 years of related work experience or advanced degree
• Experience with marketing automation and CRM systems
• Strong cross-functional collaboration across teams

Responsibilities

• Develop and optimize marketing campaigns for diverse segments
• Collaborate with Segment Marketing, creative, advertising teams and data providers
• Prepare business plans, audience lists and marketing tactics for multi-channel campaigns
• Own deployment of marketing tactics (emails, SMS, outbound lists) and ensure brand consistency

Skills

Campaign management

Lead generation

Marketing automation

Cross-functional collaboration

Education

Bachelor's degree + 3 yrs experience

Advanced degree

Tools

Pardot

Salesforce

Marketing Cloud

RevUp MDR

Job description

T-Mobile is seeking a Marketing Campaigns professional to optimize the portfolio across Consumer segments for Business, driving engagement and revenue through strategic communications. You will partner with Marketing segment strategy teams, craft onboarding and launch programs, and deploy multi-channel tactics (email, SMS) while ensuring consistent brand presentation across channels.

This role requires collaboration with sales, product management and web strategy, with three days in the