Search Engine Marketing Optimization Specialist (Paid Search Specialist) - Boston

Fundamental Group; Boston (MA); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Competitive salary and discretionary bonus

Healthcare coverage

16 days of paid time off

Career growth opportunities

Supportive and friendly work environment

Job summary

A marketing solutions provider in Boston is looking for a SEM Optimization Specialist to support the Paid Search team. This role involves analyzing data to improve campaign performance, training new hires, and collaborating with the management team to develop strategies. Candidates should have at least 2 years of experience in a similar role, proficiency in Google & Bing Ads, and a passion for analyzing campaigns. A dynamic work environment with competitive salary and benefits is provided.

Qualifications

• 2+ years of experience working in a similar SEM/Biddable Media or Marketing Analyst role.
• Ability to analyze campaigns and strive for optimal outcomes.
• Awareness of media trends and keen interest in business and finance.

Responsibilities

• Interprets analytical data for the management team.
• Develops strategy and reports based on insights.
• Trains new hires and answers account assistance requests.

Skills

Analysis of campaign performance

Google & Bing Ads proficiency

Microsoft Suite proficiency

Interest in business & finance

Education

Certifications in digital marketing (Google Ads or Bing)

Tools

Google Analytics 4

Excel

Google Sheets

Job description

Search Engine Marketing Optimization Specialist (Paid Search Specialist) – Boston

The Role

Reporting directly to the Global Head of Search, we are seeking a highly motivated and detail-oriented individual to join our Paid Search team as a Paid Search Specialist. As a Paid Search Specialist you will help execute high-level account campaign strategies into optimizations which directly affect campaign performance and team success. You will regularly analyze and interpret data, discover and address opportunities, collaborate on campaign strategy with clients and the SEM team, formulate and test hypothesis as well as give critical insights on campaign activity and performance. At least two years of experience working in a similar role as a Search Account Specialist or Marketing Analyst on biddable media campaigns is required.

Proficiency in working with all Google & Bing Ads products, Google Analytics 4, as well as working knowledge of Excel & Google Sheets as it relates to SEM is preferred. Candidates with experience working on biddable media campaigns will be considered. Previous SEO and Content Marketing experience is a plus.

Key Responsibilities

• Interprets all analytical data as requested by senior team
• Serves as a “boots on the ground” contributor to the management team giving important insights assisting in developing strategy, reports and projections.
• Assists in the training process for new hires and helps to support their development at FM.
• First point of contact for any account assistance requested by the team.
• Participates in regular check-in meetings with the Global Head of Search to review internal monthly and quarterly account data insights reporting.
• Assists in execution of any projects or tasks outside of those required of their normal account responsibilities.

Qualifications

• 2+ years of experience working in a similar SEM, Biddable Media or Marketing Analyst role.
• An interest and passion in analysing your campaigns and pushing for the best outcome.
• Awareness of media trends and avid interest in business and finance.
• Proficiency in Microsoft and Google Suite, specifically Excel.
• Certifications in digital marketing, such as Google Ads or Bing.

Personal Attributes

• Meticulous attention to detail.
• Eagerness to work alongside a range of people and as an integral part of a team.
• Demonstrable ability to make sensible, intelligent decisions in difficult and deadline-driven situations.
• A passionate approach to tasks with a can-do attitude, committed to upholding professional standards while being flexible and self-motivated.

What We Offer

• Supportive, friendly colleagues who work together to achieve shared goals
• Competitive salary and a discretionary bonus
• Healthcare coverage including medical, dental, vision, life cover, and paid parental leave
• 16 days of paid time off, separate from holidays and sick time
• Career growth opportunities: We’re committed to your success and offer recognition, rewards, and the training and support needed for advancement
• A dynamic and innovative work environment within a contemporary, team-focused, and forward-thinking company

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of race, sex, disability, religion/beliefs, sexual orientation, or age.