Paid Media Specialist

Premiermarketingus; Charlotte (NC); On-site; USD 55,000 - 75,000; Full time

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Job summary

Premiermarketingus is seeking a Paid Search Specialist with proven digital marketing experience, focusing on paid media across Google Ads, Microsoft Advertising, and Google Analytics. Ideal candidates will have 2+ years in the industry and at least 1 year in Paid Search, with authorization to work in the United States.

You will manage campaigns, analyze data, and present insights to clients. The role requires strong communication, CRM proficiency, keyword research skills, and the ability to

Qualifications

• 2+ years of industry experience in digital marketing with focus on paid search
• At least 1 year of paid search experience
• Authorized to work in the United States
• Experience with planning and executing paid media campaigns across channels
• Strong analytical skills with emphasis on performance analytics
• Excellent interpersonal and communication skills
• Ability to present work and interact with team and clients
• Proficient in using a CRM to organize prospective clients and drive conversions
• Familiarity with keyword research and trends to identify popular search terms
• Understanding of ad creative assets and how resolutions/aspects affect campaigns
• Ability to deliver client reports on performance and insights
• Experience presenting data to clients via Zoom
• Experience handling client-company communications

Responsibilities

• Plan, manage, and optimize paid search campaigns across Google Ads, Microsoft Advertising and related platforms
• Analyze performance data and generate actionable insights for clients
• Create and deliver client reports on campaign performance
• Present data and strategic recommendations to clients via Zoom
• Coordinate with internal teams to ensure smooth campaign execution and client satisfaction
• Manage and organize prospective client information within a CRM to advance sales processes
• Research keywords and trends to shape campaign strategy
• Communicate effectively with clients and internal stakeholders to align on goals

Job description

We’re looking for a Paid Search Specialist with proven experience in digital marketing using paid media. Preferred experience in the following platforms: Google Ads (Search & Shopping), Microsoft Advertising, and Google Analytics. Candidates should have 2+ years of industry experience and at minimum 1 year of Paid Search experience. Candidates should be authorized to work […]

Qualifications

• Keen understanding of how the digital medium is consumed by the general population
• Up-to-date knowledge of current paid search marketing trends
• Excellent interpersonal and communication skills
• Experience managing and executing high budget paid media digital campaigns across channels
• Deep knowledge of analytics platforms
• Ability to develop solutions that emerge from a strategic foundation
• Confidence in presenting work and ability to interact comfortably with the team and clients
• Ability to work in a CRM to organize prospective clients and drive people through sales finals.
• Keyword research, keyword list, and googled trends to evaluate popular search terms
• Strong understanding of resolutions, and aspect ratios for creative assets within ad campaigns.
• Deliver client reports for analytical performance
• Develop and occasionally present data to clients via zoom
• Handled communication between client and company

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