Search Marketing Manager

Colling Media; Phoenix (AZ); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

401(k)

Medical Insurance

Vision Insurance

Health savings account

Life Insurance

PTO

Referral Program

Identity Protection

Pet Discount Program

Job summary

A digital marketing agency is seeking a Paid Search Manager to oversee search engine marketing campaigns. The role requires 3-5 years of experience managing paid search campaigns across Google and Bing with a focus on optimizing budgets and improving ROI. The successful candidate will analyze performance data, conduct keyword research, and execute A/B testing. This full-time position offers various benefits including 401(k) and medical insurance, with a hybrid schedule.

Qualifications

• 3-5 years of paid search experience required.
• Proven experience managing campaigns across Google and Bing.
• Familiar with website analytics tools.

Responsibilities

• Run search, performance max, shopping, and display campaigns.
• Analyze search term data to improve campaign performance.
• Track and report on campaign budget.

Skills

Paid search experience

Analytical skills

Problem-solving abilities

A/B testing

Keyword research and analysis

Bid strategy understanding

Education

BS degree in Marketing or related field

Tools

Google Analytics

Looker Studio

Google Ads

Google Data Studio

Job description

Overview

We are looking for a Paid Search Manager to manage search engine marketing (SEM) campaigns for our agency. The Paid Search Manager will manage paid search campaigns on Google and Bing. A successful Paid Search Manager will effectively manage the paid search budget, track campaign performance and optimize ad copy to maximize ROI and drive client traffic. The Paid Search Manager will conduct keyword research, analyze competitor strategies, and execute paid search campaigns from build-out to launch.

Job Responsibilities

• Run search, performance max, shopping, display and YouTube campaigns
• Be an adept problem solver who can identify, diagnose and fix performance issues
• Optimize campaigns to meet or exceed client goals and KPIs
• Analyze search term data to expand keyword targeting and improve campaign performance
• Track and report on campaign budget pacing
• Estimate monthly costs and reconcile discrepancies in ad spend
• Conduct ongoing keyword and competitive analysis to refine targeting
• Have an in-depth understanding of the different bidding strategies within Google Ads and when to use them to maximize campaign performance
• Provide the Client Service team with valuable suggestions to improve client performance
• Communicate and act as a subject matter expert (SME) in external client conversations
• Perform A/B testing on ad copy and landing pages
• Run experiments, collect data, and implement insights for continuous improvement

Requirements

• 3-5 years of paid search experience
• Proven experience and success managing paid search campaigns across Google, and Bing
• Experience managing paid search accounts with monthly ad spends of over $200k per month
• Up-to-date with the latest trends in paid search
• Background with all Google platforms such as Data Studio, Suite, Tag Manager
• Experience with website analytics tools (e.g., Google Analytics. Looker Studio)
• Strong analytical skills and experience generating paid search reports
• Familiarity with A/B and multivariate experiments
• BS degree in Marketing, a quantitative, test-driven field, or a related field
• Agency experience required
• Strategy and optimization background with paid search campaigns

Job Type: Full-time

Benefits

• 401(k)
• Medical Insurance
• Vision Insurance
• Health savings account
• Life Insurance
• PTO
• Referral Program
• MetLife Law
• Identity Protection
• ClassPass
• Pet Discount Program

Hybrid Schedule

• 8 hour shift
• M, F Remotely and T, W, TH in office. During first 90 days, new hires are required to be in office M, T, W, TH and remote on Friday.

Experience

• Performance Max : 3 years (Required)
• Paid search marketing: 3 years (Required)