Paid Search Specialist

Fundamental Media; Boston (MA); On-site; USD 75,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Discretionary bonus

Healthcare coverage

16 days paid time off

Career growth opportunities

Job summary

A leading marketing technology firm in Boston is seeking a Paid Search Specialist to optimize campaign strategies and performance. Candidates should have at least 2 years of experience in SEM, knowledge of Google and Bing Ads, and strong analytical skills. The position offers a competitive salary, healthcare, and opportunities for career growth.

Qualifications

• 2+ years of experience in SEM or Biddable Media roles.
• Proficient in Google Ads and Bing Ads for campaign management.
• Strong analytical skills to interpret campaign data.

Responsibilities

• Execute high-level account campaign strategies for optimal performance.
• Analyze and interpret data to discover and address opportunities.
• Collaborate with clients to develop campaign strategies.

Skills

Biddable Media Campaigns

Data Analysis

Google Ads

Bing Ads

Excel

Google Analytics 4

Education

BA/BS in Marketing or a related field

Tools

Google Suite

Microsoft Excel

Job description

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Join to apply for the Paid Search Specialist role at Fundamental Media

The Fundamental Group started out as a media agency, specialising in clients within the Asset Management and Higher Education sectors. Our vision was to become a leading specialist, and we have achieved this through a combination of contemporary and innovative technologies. This includes our in-house proprietary performance marketing technologies and reporting platforms, in-house programmatic solutions, research team and most importantly our people, each with expert sector knowledge.

Over the past 20 years, we have grown into a marketing technology group which numbers over 170 people globally. With a strategic presence across the globe, our offices span key locations including London, Boston, Hong Kong and Sydney.

The Role

Reporting directly to the Global Head of Search, we are seeking a highly motivated and detail-oriented individual to join our Paid Search team as a Paid Search Specialist. As a Paid Search Specialist you will help execute high-level account campaign strategies into optimizations which directly affect campaign performance and team success. You will regularly analyze and interpret data, discover and address opportunities, collaborate on campaign strategy with clients and the SEM team, formulate and test hypothesis as well as give critical insights on campaign activity and performance. At least two years of experience working in a similar role as a Search Account Specialist or Marketing Analyst on biddable media campaigns is required.

Proficiency in working with all Google & Bing Ads products, Google Analytics 4, as well as working knowledge of Excel & Google Sheets as it relates to SEM is preferred. Candidates with experience working on biddable media campaigns will be considered. Previous SEO and Content Marketing experience is a plus.

Key Responsibilities:

• Interprets all analytical data as requested by senior team
• Serves as a “boots on the ground” contributor to the management team giving important insights assisting in developing strategy, reports and projections.
• Assists in the training process for new hires and helps to support their development at FM.
• First point of contact for any account assistance requested by the team.
• Participates in regular check-in meetings with the Global Head of Search to review internal monthly and quarterly account data insights reporting.
• Assists in execution of any projects or tasks outside of those required of their normal account responsibilities.

Qualifications:

• 2+ years of experience working in a similar SEM, Biddable Media or Marketing Analyst role.
• An interest and passion in analysing your campaigns and pushing for the best outcome.
• Awareness of media trends and avid interest in business and finance.
• Proficiency in Microsoft and Google Suite, specifically Excel.
• Certifications in digital marketing, such as Google Ads or Bing.

Personal Attributes:

• Meticulous attention to detail.
• Eagerness to work alongside a range of people and as an integral part of a team.
• Demonstrable ability to make sensible, intelligent decisions in difficult and deadline driven situations.
• A passionate approach to tasks with a can-do attitude, committed to upholding professional standards while being flexible and self-motivated.

What we offer:

• Supportive, friendly colleagues who work together to achieve shared goals
• Competitive salary and a discretionary bonus
• Healthcare coverage including medical, dental, vision, life cover, and paid parental leave
• 16 days of paid time off, separate from holidays and sick time
• Career growth opportunities: We’re committed to your success and offer recognition, rewards, and the training and support needed for advancement
• A dynamic and innovative work environment within a contemporary, team-focused, and forward-thinking company

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/beliefs, sexual orientation, or age.

Personal data collected will be used for recruitment purposes only. Strictly no agencies.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Advertising, and Analyst

• Industries

  Advertising Services, Marketing Services, and Technology, Information and Media

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