Search Engine Marketing (PPC) Specialist

Search Nurture; Oakland (CA); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Fully employer-covered health benefits

Unlimited coffee, tea, and beer

Bicycle parking

Job summary

Search Nurture in Oakland is seeking a Search Engine Marketing (PPC) Specialist to lead client account management and PPC strategies. The ideal candidate will thrive in a small agency environment and demonstrate expertise in AdWords, Bing, and Amazon AMS.

You will manage various paid channels, communicate with clients, prepare detailed reports, and oversee project development. We offer fully covered health benefits and a creative workspace that promotes personal and professional growth.

Qualifications

• Minimum of 1 year of experience in AdWords, Bing or Amazon AMS.
• Experience in PPC campaign optimization and management.

Responsibilities

• Managing paid channels and communicating with clients.
• Provide recommendations and execute strategies for keyword opportunities.
• Generate weekly and monthly client reporting.

Skills

AdWords expertise

Keyword research

Ad copy development

Bid management

Job description

Search Engine Marketing (PPC) Specialist

• Full-time

We’re a small, agile, and growing digital marketing agency in Downtown Oakland. Our company may be small, but our vision is big. Our mission as a company is to change the way marketing works by making it better and more accessible for everyone involved.

One example is we have Search Nurture Academy, which is designed to train new employees and help companies staff in house marketing teams. If a client is looking to bring their team in house, we’ll actually help them. We put our money where our mouth is in trying to change the way marketing works today with big plans for the future.

Our agency prides itself on providing maximum value to our customers, and we’re always looking for new ways to do that whether it’s innovative ideas or coming up with new strategies to make our agency work the highest value out there.

The SEM Specialist will join our team primarily working in and on client accounts, this means getting your hands dirty as well as potentially presenting to the clients. We have clients across multiple networks, but primarily in Google AdWords with some work in Bing, and Amazon Marketing Services (AMS). We want quick learners who take pride in their work. We believe the best way to grow a company is to grow our employees, so a thirst for learning and a good attitude are a must.

Day to Day functions of the role:

• Managing paid channels and communicating with clients.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring targeting, display network, and other facets of paid search in accordance with client goals.
• Provide creative copy suggestions and graphical ad templates.
• Generate weekly and monthly client reporting showing the metrics that are important to them.
• Keep pace with search engine and PPC industry trends and developments, and help implement those learnings into the Search Nurture process.
• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals.
• Communication to company on project development, timelines, and results.
• Work closely with the other team members to surpass client goals and help everyone get better at what they do.

Minimum of 1 year of experience in AdWords, Bing or Amazon AMS. 2 years or more welcome.

Helpful Skills:

• A passion to succeed and innovate. We’re always improving our process and work.
• Understanding and demonstrated experience in paid search (PPC), including keyword research, ad copy development, bid management platforms and optimizations.
• Attention to detail and quality execution are core to our services.
• Ability to clearly and effectively articulate thoughts and points.
• High levels of integrity, autonomy, and self‑motivation.
• Excellent analytical, organizational, project management and time management skills.
• A deep care about the quality of work delivered and the success of your clients.

Fully Employer Covered Benefits for Health, Dental, and Eye Exams.

We have an office in the Port Workspaces downtown. This includes bicycle parking, 24 hour access, unlimited tea, coffee and beer. Maintained kitchens, bathrooms, lots of space to work, and many different types of rooms to work from.

Finally, a workplace that encourages growth, not just in marketing, but personally, and throughout the company.

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