Boston Paid Search Specialist — Data-Driven SEM Pro

Fundamental Group; Boston (MA); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Competitive salary and discretionary bonus

Healthcare coverage

16 days of paid time off

Career growth opportunities

Supportive and friendly work environment

Job summary

A marketing solutions provider in Boston is looking for a SEM Optimization Specialist to support the Paid Search team. This role involves analyzing data to improve campaign performance, training new hires, and collaborating with the management team to develop strategies. Candidates should have at least 2 years of experience in a similar role, proficiency in Google & Bing Ads, and a passion for analyzing campaigns. A dynamic work environment with competitive salary and benefits is provided.

Qualifications

• 2+ years of experience working in a similar SEM/Biddable Media or Marketing Analyst role.
• Ability to analyze campaigns and strive for optimal outcomes.
• Awareness of media trends and keen interest in business and finance.

Responsibilities

• Interprets analytical data for the management team.
• Develops strategy and reports based on insights.
• Trains new hires and answers account assistance requests.

Skills

Analysis of campaign performance

Google & Bing Ads proficiency

Microsoft Suite proficiency

Interest in business & finance

Education

Certifications in digital marketing (Google Ads or Bing)

Tools

Google Analytics 4

Excel

Google Sheets

Job description

A marketing solutions provider in Boston is looking for a SEM Optimization Specialist to support the Paid Search team. This role involves analyzing data to improve campaign performance, training new hires, and collaborating with the management team to develop strategies. Candidates should have at least 2 years of experience in a similar role, proficiency in Google & Bing Ads, and a passion for analyzing campaigns. A dynamic work environment with competitive salary and benefits is provided.