Sr Paid Search Strategist

Accelerated Digital Media; Copley Township (OH); On-site; USD 85,000 - 100,000; Full time

Benefits offered by this job

Competitive salary and performance-based bonuses

Continuous professional development opportunities

Generous health, dental, and vision coverage

401K with employer match program

Generous PTO for all employees

Job summary

A digital marketing agency is looking for a Senior SEM Account Manager to develop and execute strategic SEM campaigns that drive online visibility and conversions for clients. This role involves leading a team, collaborating with innovative brands in digital health and e-commerce, and optimizing campaigns based on performance analysis. Ideal candidates will have a strong background in SEM, team management experience, and a passion for data-driven marketing. Competitive salary and benefits included.

Qualifications

• 5+ years of experience in Search, Shopping, and Performance Max campaign management.
• Certification in Google Ads and other relevant digital advertising platforms.
• Strong analytical skills and proficiency in data analysis tools.

Responsibilities

• Develop and execute SEM strategies in line with client objectives.
• Create, optimize, and manage PPC campaigns on various platforms.
• Monitor and analyze campaign performance using analytics tools.

Skills

Leadership

Analytical skills

Communication skills

Proficiency in SEO

Education

Bachelor's degree in Marketing, Advertising, Business, or related field

Master's preferred

Tools

Google Ads

Google Analytics

Job description

Accelerated Digital Media is a digital marketing agency with a focus on performance media management across paid search and paid social channels. Our culture prioritizes our team and values high standards. We welcome fresh perspectives, champion collaboration, and cultivate individual accountability to meet our ambitious growth objectives. Specializing in direct-to-consumer brands, we excel in healthcare, specifically digital health, and e-commerce which includes a range of consumer products.

Job Summary

As a Senior SEM Account Manager, you will be responsible for developing and executing strategic SEM campaigns to drive online visibility, website traffic, and conversions for our clients. You will lead a team of SEM Account Managers, collaborate with innovative & transformative digital health and e-commerce clients, and leverage industry best practices to achieve outstanding results. Your role involves analyzing data, staying updated on SEM trends, and continually optimizing campaigns to meet and exceed client goals.

Responsibilities

• Campaign Strategy and Planning: Develop and execute SEM strategies in line with client objectives; conduct keyword research and competitive analysis; create and manage campaign budgets and forecasts; develop a robust testing roadmap and ensure continuous evolution of client’s SEM programs; develop comprehensive Quarterly Business Reports (QBRs) with the team that includes highlights of last quarter and top testing priorities for the upcoming quarter; stay updated on industry trends, algorithm changes, and emerging technologies to maintain a competitive edge.
• Campaign Execution: Create, optimize, and manage PPC campaigns on platforms like Google Ads, Bing Ads, and others; write and optimize ad copy for maximum click-through rates (CTR); set up and optimize landing pages for conversion rate optimization (CRO); implement A/B tests and other optimization strategies.
• Performance Analysis and Reporting: Monitor and analyze campaign performance using various analytics tools; generate regular reports to track KPIs and campaign effectiveness; provide insights and recommendations for continuous improvement.
• Client Communication: Maintain regular communication with clients to understand their business goals and objectives; present campaign results, insights, and recommendations to clients; address client queries and concerns promptly.
• Team Management: Lead and mentor a team of SEM Account Managers; delegate tasks, set performance goals, and provide guidance; conduct team meetings and training sessions.
• Stay Updated: Stay informed about industry trends and updates in search engine algorithms; recommend and implement new strategies and tools as needed.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred).
• Proven experience (typically 5+ years) in Search, Shopping, and Performance Max campaign management.
• Certification in Google Ads and other relevant digital advertising platforms.
• Strong analytical skills and proficiency in data analysis tools.
• Excellent communication and presentation skills.
• Leadership and team management experience.
• Proficiency in SEO (Search Engine Optimization) is a plus.
• Familiarity with web analytics tools like Google Analytics.

Work Environment

• Fast‑paced, dynamic office environment may require work outside of regular office hours to resolve issues or complete projects of the department.
• Primarily involves sitting at a desk and using a computer for extended periods of time.
• Light physical activity such as carrying equipment or setting up for presentations.
• Requires a high level of mental focus and the ability to work under pressure.
• Good manual dexterity, hand‑eye coordination and the ability to use a computer for extended periods.

Benefits

• Competitive salary and performance‑based bonuses.
• Invest in team by empowering new ideas and providing opportunities for continuous professional development.
• Open, supportive, and productive culture that extends into the homes of our remote workers around the continent.
• Work with innovative & transformative digital health brands as well as the fastest‑growing e-commerce companies.
• Generous health, dental, and vision coverage.
• 401K with employer match program.
• Generous PTO for all employees.
• Total compensation for this role is $85,000 - $100,000.

We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Our company is an equal‑opportunity employer committed to providing a work environment free from discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or any other legally protected status.