Paid Media Specialist

Premier Marketing; Charlotte (NC); On-site; USD 60,000 - 75,000; Full time

Job summary

Premier Marketing in Charlotte, NC is seeking a Paid Search Specialist with 2+ years of experience in digital marketing and paid search. You will manage PPC campaigns across Google Ads, Microsoft Advertising, and Google Analytics to drive ROI for a diverse client base.

Responsibilities include strategy, campaign structuring, optimization, bidding, and measurement, with weekly updates, monthly reports, and quarterly reviews. Collaboration with clients and the team is essential.

Qualifications

• 2+ years of paid search experience.
• Experience with Google Ads, Microsoft Advertising and Google Analytics.
• Strong knowledge of analytics platforms and data interpretation.
• Excellent interpersonal and communication skills.
• Ability to manage high-budget campaigns across multiple clients.
• CRM experience to organize prospects and drive conversions.
• Ability to develop keyword strategies aligned with campaign goals.

Responsibilities

• Own paid search marketing operations across multiple clients and campaigns.
• Plan, structure, and optimize campaigns for performance and ROI.
• Develop bidding strategies and monitor KPI progress.
• Provide weekly status updates, monthly reporting, and quarterly business reviews.
• Present data-driven insights and results to clients via Zoom.

Skills

Paid search

Google Ads

Microsoft Advertising

Google Analytics

ROI optimization

Campaign management

Keyword research

Data analysis

Client communication

CRM usage

Job description

We’re looking for a Paid Search Specialist with proven experience in digital marketing using paid media. Preferred experience in the following platforms: Google Ads (Search & Shopping), Microsoft Advertising, and Google Analytics. Candidates should have 2+ years of industry experience and at minimum 1 year of Paid Search experience. Candidates should be authorized to work in the U.S. at this time. The ideal candidate will have both a collaborative mentality and a data-driven mindset that can drive positive ROI through paid search channels. This person will be responsible for owning paid search marketing operations across a variety of clients from strategy execution, planning, campaign structure management, campaign optimization, bidding strategies, and measurement. An in-depth understanding of how to conduct keyword research and optimize keywords based on campaign objectives is required. Your daily responsibilities will also include tracking and steering the paid search campaigns toward the client’s KPIs whilst also providing insight into performance in the form of weekly status updates, monthly reporting, and quarterly business reviews.

Qualifications

• Keen understanding of how the digital medium is consumed by the general population
• Up-to-date knowledge of current paid search marketing trends
• Excellent interpersonal and communication skills
• Experience managing and executing high budget paid media digital campaigns across channels
• Deep knowledge of analytics platforms
• Ability to develop solutions that emerge from a strategic foundation
• Confidence in presenting work and ability to interact comfortably with the team and clients
• Ability to work in a CRM to organize prospective clients and drive people through sales finals.
• Keyword research, keyword list, and googled trends to evaluate popular search terms
• Strong understanding of resolutions, and aspect ratios for creative assets within ad campaigns.
• Manage Client media budgets
• Deliver client reports for analytical performance
• Develop and occasionally present data to clients via zoom
• Handled communication between client and company