SDR to Associate AE: Startup GTM in SF

Fondo; San Francisco (CA); On-site; USD 70,000 - 110,000; Full time

Job summary

Fondo, based in the Bay Area, seeks a motivated SDR to drive pipeline by opening conversations with founders and early finance leaders, and by pushing deals forward to a decision. You’ll work with HubSpot, Quo/OpenPhone, Slack, and Notion to keep data clean and playbooks current.

In this role you’ll build target lists, run multi-channel outbound campaigns, re-engage quotes, and qualify inbound leads for a swift handoff to Account Executives.

Qualifications

• Strong outbound sales and prospecting skills.
• Efficient multi-channel outreach (email, phone, LinkedIn, text).
• CRM fluency with HubSpot and clean data practices.
• Excellent written communication tailored to founders.
• Ability to work in a startup GTM environment and learn quickly.

Responsibilities

• Open new conversations with founders and finance leaders across multiple channels.
• Build target lists and run multi-channel outbound campaigns; test new angles with Marketing.
• Follow up on quotes, re-engage stalled prospects, and push for clear yes/no outcomes.
• Qualify inbound opportunities and hand off to AEs with clean notes for a strong first call.
• Attend Fondo events and select SF startup events; convert conversations into pipeline.
• Maintain data fidelity in HubSpot and report weekly on metrics and messaging.

Education

Bachelor's degree in Accounting, Finance, Business, or related field

Tools

HubSpot

OpenPhone

Slack

Notion

Job description

Fondo, based in the Bay Area, seeks a motivated SDR to drive pipeline by opening conversations with founders and early finance leaders, and by pushing deals forward to a decision. You’ll work with HubSpot, Quo/OpenPhone, Slack, and Notion to keep data clean and playbooks current.

In this role you’ll build target lists, run multi-channel outbound campaigns, re-engage quotes, and qualify inbound leads for a swift handoff to Account Executives.