SDR Lead: Build & Scale Outbound Growth

Matcha; Northern (KY); Hybrid; USD 200,000 - 275,000; Full time

Benefits offered by this job

Health insurance

Startup equity

Flexible time off

Tech setup stipend

Job summary

Traversal, the AI Site Reliability Engineer for the enterprise, is seeking an SDR Lead to build and lead a high-performing outbound sales development team. You’ll own strategy, coaching, and the metrics that turn targeted accounts into pipeline for Account Executives—while staying hands-on with the reps you manage.

You’ll set the outbound playbook, manage a small pod of SDRs day to day, and work cross-functionally with Sales, Marketing, and RevOps to keep pipeline generation predictable and

Qualifications

• 1–3+ years of experience managing or leading an SDR/BDR team at a B2B SaaS company.
• Proven track record building outbound pipeline or programs.
• Strong coaching instincts for call/sequences and improvements.
• Comfort with a modern GTM stack and hands‑on tooling usage.
• Data‑driven approach to setting targets and tracking metrics.

Responsibilities

• Hire, onboard, coach, and manage an SDR team with clear targets for activity and pipeline.
• Own the outbound playbook across email, phone, and social channels and iterate based on results.
• Collaborate with Marketing on inbound routing and qualification criteria; align with RevOps on KPIs.
• Define and track SDR KPIs and keep Salesforce data clean and consistent.
• Segment target accounts and leverage enrichment tools for effective outreach.
• Coordinate investor-network outreach and report on outreach effectiveness.
• Develop tiered outreach plans and trigger-based prospecting with GTM tools.
• Lead post-event follow-up motions to convert engagements into meetings.
• Run weekly 1:1s, pipeline reviews, and coaching sessions; review calls with Gong.

Skills

SDR leadership

Coaching

Data-driven

Communication

Enterprise sales

Tools

Salesforce

Apollo

Clay

Gong

Outreach/Salesloft

Job description

Traversal, the AI Site Reliability Engineer for the enterprise, is seeking an SDR Lead to build and lead a high-performing outbound sales development team. You’ll own strategy, coaching, and the metrics that turn targeted accounts into pipeline for Account Executives—while staying hands-on with the reps you manage.

You’ll set the outbound playbook, manage a small pod of SDRs day to day, and work cross-functionally with Sales, Marketing, and RevOps to keep pipeline generation predictable and