SAP Content & Demand Generation Lead

RED Global; Georgia; Hybrid; USD 120,000 - 170,000; Full time

Job summary

RED Global is seeking an experienced SAP Content & Demand Generation Lead to drive B2B content strategy and demand gen campaigns, with a focus on SAP SuccessFactors / SAP HCM. This remote, permanent, full-time role requires strong writing, analytics, and campaign management across LinkedIn, YouTube, and the company site.

You'll collaborate with sales to qualify inbound leads, translate SME input into market-ready narratives, and optimize messaging based on data insights to fuel pipeline growth.

Qualifications

• Exposure to SAP/SuccessFactors or enterprise HCM domain in B2B SaaS marketing.
• Proven B2B content creation experience with writing samples.
• Proven experience running B2B demand-generation campaigns with sequencing/automation tools.
• Working knowledge of LinkedIn and YouTube publishing with basic analytics.
• Familiarity with web analytics tools (e.g., Google Analytics).
• Strong written communication and adaptable tone for different audiences.

Responsibilities

• Own and maintain the content calendar across formats (training materials, brochures, whitepapers, case studies, blog posts).
• Manage posting cadence and quality across LinkedIn, YouTube, and the company website; sustain thought-leadership voice.
• Design and execute lead-generation campaigns across LinkedIn and email channels; manage sequencing and messaging cadence.
• Track, analyze, and report campaign performance against KPIs; iterate on messaging based on data insights.
• Collaborate with sales to qualify inbound leads and close the feedback loop between content/messaging and pipeline.

Skills

SAP/SuccessFactors exposure

B2B content creation

Demand generation campaigns

LinkedIn & YouTube publishing

Web analytics

Strong writing

Tools

Sequencing tools

Analytics tools

Job description

SAP Content & Demand Generation Lead – Remote - Permanent - Full Time

For our client we are looking for an SAP Content & Demand Generation Lead with a strong background in B2B content strategy and demand generation campaigns, ideally within the SAP Successfactors / SAP HCM Space.

Tasks

• Own and maintain the content calendar across formats (training materials, brochures, whitepapers, case studies, blog posts); translate subject-matter expert input into market-ready narratives and ensure consistent publishing cadence
• Manage posting cadence and quality across LinkedIn, YouTube, and the company website; develop and sustain a compelling thought-leadership voice
• Design and execute lead-generation outreach campaigns across LinkedIn and email channels; manage outreach sequencing, messaging cadence, and sequencing tools
• Track, analyze, and report campaign performance against defined KPIs; iterate on messaging and targeting based on data insights
• Collaborate closely with the sales team to qualify inbound leads and close the feedback loop between content/messaging and pipeline conversion

Qualifications

• Exposure to SAP, SuccessFactors, or enterprise HCM domain; experience in B2B SaaS or enterprise software marketing
• Demonstrated B2B content creation experience — writing samples or published work required
• Proven experience running B2B demand-generation and outreach campaigns, including hands‑on use of sequencing/automation tools
• Working knowledge of LinkedIn and YouTube publishing, including basic platform analytics
• Familiarity with web analytics tools (e.g., Google Analytics)
• Strong written communicatio skills with the ability to adapt tone and voice to different audiences
• High autonomy and self-starter mindset — able to manage multiple workstreams with minimal oversight
• Start: ASAP
• Duration: Permanent / Full-Time
• Capacity: Full-time
• Location: Remote
• On-site requirement: Monthly in-person team meet-up