Senior Demand Generation Manager

Cypress HCM; Menlo Park (CA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Snowflake (hybrid role) seeks a Senior Demand Generation Manager to lead global demand programs. You will own campaigns across ABM, webinars, PPC, social, events, email nurture, and lead generation to drive pipeline growth and optimize results through testing and analytics.

You will collaborate with sales, product marketing, field and partners to deliver programs that boost growth and health of the business, embodying our values and data-driven approach.

Qualifications

• 5+ years of experience developing and executing integrated marketing campaigns.
• Experience driving demand and pipeline growth.
• Strong analytical skills and data-driven decision making.

Responsibilities

• Oversee planning, execution and optimization of campaigns to hit pipeline targets.
• Develop, execute, and measure multi-channel demand generation campaigns.
• Set KPIs, track engagement, and analyze attribution for ongoing activities.
• Develop multi-touch omnichannel nurture campaigns to move prospects through the funnel.
• Design and develop ABM/ABX plans and leverage AI for campaign optimization.

Skills

Demand generation

Campaign planning

ABM

Multi-channel campaigns

Data-driven

Cross-functional collaboration

Education

BA/BS in Marketing, Business, or related field

Tools

Marketo

Salesforce

ON24

Bizzabo

Mutiny

6Sense

Intellimize

Job description

Hybrid role requiring onsite presence at Snowflake's Menlo Park office 3 days per week. This is not a remote position.

Job Description

As a Senior Demand Generation Manager, you will actively contribute to the global demand generation strategy and drive pipeline growth. You will own and execute campaigns that include ABM, webinars, PPC, social media, virtual events, hands-on workshops, email nurture, and lead generation to deliver tailored marketing messages and drive optimization through frequent and ongoing testing and analysis.

You will also excel at working cross-functionally with sales, product marketing, field and the partner ecosystem. The ideal candidate will embody our company values, be creative and have a collaborative work ethic, strong attention to detail, data-driven decision making and a passion to deliver programs and projects that drive the growth and health of our business.

What You'll Do

Planning

• Oversee the planning, execution and optimization of campaigns to deliver on aggressive pipeline targets

Campaign Management

• Develop, execute, and measure multi-channel integrated demand generation campaigns, including webinars, 3rd party syndication, ABM, PPC, Remarketing, virtual events, workshops, email marketing, content marketing and paid advertising

Reporting

• Set key performance indicators (KPIs), track engagement, and analyze attribution to ensure the success of ongoing integrated campaign activities
• Communicate program results and performance with sales and marketing teams

Nurturing

• Develop multi-touch omnichannel nurture campaigns to engage prospects and move them through the funnel
• Implement testing methodologies to enhance demand creation processes
• Use A/B testing to optimize performance and share best practices with stakeholder teams

ABM/ABX

• Design and develop account based marketing plans to drive engagement and revenue within core accounts
• Analyze strategic account pain points, revenue patterns, and work closely with Sales to develop personalized plans to engage with the ICP and nurture them through their buying journey
• Leverage AI for campaign creation and optimization
• Pilot new channels and platforms to increase conversion rates and stay ahead of the marketing technology curve
• Build stories and plays by slicing and collating existing content such as webinars, whitepapers, and blogs

Program Management

• Oversee end-to-end execution of objectives from initial planning, socialization, advocacy, execution, and reporting
• Work closely with SDR, Sales, Content, PMM, Field and other stakeholders within and outside the organization

What You'll Have

• Minimum 5 years of experience developing and executing integrated marketing campaigns
• BA/BS in Marketing, Computers, or related field required
• Experience program-managing large-scale webinars and virtual events
• Demonstrated track record of driving demand and pipeline growth
• Experience growing a database organically
• Experience working with third-party developer publications
• Extensive marketing technology experience including Marketo, Salesforce, ON24, Bizzabo, Mutiny, 6Sense, Intellimize and related platforms
• Excellent written communication skills with experience developing direct response copy for email and landing pages
• Ability to learn new technologies, products and systems quickly
• Expertise understanding data, telling stories and executing across channels to create customer-focused experiences
• Experience understanding traditional, digital and emerging channels to create demand

Preferred Background

• Strong Marketo expertise with hands-on execution experience
• Marketo certification and advanced platform knowledge strongly preferred
• Experience supporting webinar strategy, execution, and post-event analysis
• Comfortable using AI platforms such as Cortex/CoCo for account research, sales strategy development, and data analysis
• Ability to work in a fast-paced, startup-style marketing environment with multiple projects running simultaneously