SelectSoftware Reviews: Demand Generation Manager – B2B SaaS (100% Remote)

Breakout Tools; United States; Remote; USD 80,000 - 100,000; Full time

Job summary

A dynamic tech startup in the United States is seeking a skilled Demand Generation Manager to drive growth through effective paid media campaigns and lead generation strategies. The ideal candidate will have over 4 years of experience in a similar role, a strong understanding of B2B SaaS marketing, and the ability to leverage data for campaign optimization. This position offers flexible working hours in a remote-first environment.

Qualifications

• 4+ years’ experience in demand generation or growth role.
• Proven B2B SaaS experience targeting the U.S. market.
• Experience with A/B testing for landing pages and ads.

Responsibilities

• Develop and own demand campaigns for North America.
• Create and manage demand gen budgets and forecasts.
• Analyze lead funnel data for insights to improve conversion rates.

Skills

Paid media management

Data analysis

Conversion rate optimization

Excel proficiency

Clear communication

Entrepreneurial mindset

Tools

HubSpot

Various ad platforms (SEM, paid social)

Job description

We started SSR in 2018 to help organizations find and buy the right HR and recruiting tools through our in-depth reviews and buyer guides. We hold our own against huge sites like Capterra, NerdWallet, and TrustRadius, while carving out a large part of a growing niche.

We are looking for a creative, data-driven Demand Gen Manager with strong paid media chops to help us scale the number of businesses we are able to help each month by generating leads and revenue.

This opportunity is ideal for someone who knows how to run growth campaigns and wants to make an outsized impact at a fast-growing company.

Responsibilities

• Develop and own demand campaigns targeting the North America market across various marketing channels like Paid Search, LinkedIn, Meta, Newsletters, etc.
• Develop and own outbound email campaigns leveraging intent data sources.
• Create and manage demand gen budgets and forecasts across channels.
• Marketing automation in HubSpot Enterprise to ensure campaigns are directed to the proper workflows and sequences.
• Analyze lead funnel data, tracking metrics like MQL, SQL, Cost/MQL, etc, and provide insights to improve conversion rates and lead quality.
• Work closely with the Marketing and Sales teams to align efforts to drive revenue.
• Leverage data and analytics to measure and improve the performance of demand gen campaigns.
• Strong Excel and data analysis skills to identify trends and generate actionable marketing performance reports.
• Work closely with the Inbound SDR for lead follow-up.
• Identify and test new marketing channels to drive business growth.

Qualifications

You’ll have a direct impact on scaling our mission through creative campaigns, optimization strategies, and collaborative efforts with the broader team. The ideal candidate has:

• 4+ years’ experience working in a demand generation or growth role focused on driving results through paid media.
• Proven B2B SaaS experience targeting the U.S. market.
• Ability to creatively and empathetically build landing pages, campaigns, and other assets.
• Experience with conversion rate optimization (CRO) and A/B testing for landing pages, ads, and other marketing assets.
• Data-driven with a native fluency in conversion and ROAS math.
• Clear communication skills are necessary in a remote-only, asynchronous environment.
• Experience with various ad platforms, both SEM and paid social
• Entrepreneurial Mindset: driven to experiment, test new ideas, and take full ownership of projects
• Experience with CRMs, preferably HubSpot

Work Timing

We are asynchronous and have flexible working hours. But this role requires some overlap in the Eastern first half.

Once you apply for the job (should take ~ 5 minutes), we will narrow down to <10 candidates, which we will interview. The best candidates will tell us in their application why they want to work at SSR in this role.