Lead Generation Specialist

Aptus Data Labs; Mena (AR); Remote; USD 70,000 - 90,000; Full time

Job summary

A technology company is looking for a Sales professional to work remotely, focusing on generating leads in IT, Analytics, and AI SaaS sectors. The role involves identifying potential clients, conducting cold outreach, and collaborating with marketing. Candidates should have strong communication skills and hands-on experience with sales tools like HubSpot, LinkedIn, and Apollo. The ideal applicant is self-motivated and detail-oriented, bringing prior experience in notable B2B industries. This position offers an exciting opportunity to drive business development.

Qualifications

• Prior experience in IT / Analytics / AI SaaS or related B2B industries.
• English proficiency is a must.
• Self-motivated, detail-oriented, and goal-driven.
• Knowledge of B2B sales processes and buyer personas.
• Analytical mindset for monitoring campaign metrics.
• Self-motivated, detail-oriented, and goal-driven.

Responsibilities

• Identify and research potential clients across industries.
• Run cold outreach campaigns via email and LinkedIn.
• Collaborate with marketing on lead-generation campaigns.
• Qualify inbound leads and schedule meetings for the sales team.
• Maintain lead information and track activity using CRM and generate weekly reports.

Skills

Strong communication and written skills

Experience with LinkedIn, HubSpot CRM, Apollo, Mailchimp

Analytical mindset for monitoring campaign metrics

Knowledge of B2B sales processes

Analytical thinking

Goal-oriented

Tools

LinkedIn Sales Navigator

HubSpot

Apollo

Mailchimp

Job description

Location: Remote

Department: Sales & Business Development

Reports To: Sales/Partnerships Lead or Head of Growth

Key Responsibilities

• Prior experience in IT / Analytics / AI SaaS or related B2B industries. -> Identify and research potential clients across industries (e.g., Pharma, Manufacturing, BFSI, Retail, Logistics/Supply Chains etc.).
  
• Use platforms like LinkedIn Sales Navigator, Lusha, Apollo, ZoomInfo, HubSpot, or similar tools to build prospect lists.
  
• Run cold outreach campaigns via email, LinkedIn, and WhatsApp to generate qualified leads.
  
• Collaborate with the marketing team to execute lead-generation campaigns and follow up with event leads.
  
• Qualify inbound leads and schedule introductory meetings/demos for the sales team.
  
• Maintain lead information and track activity using CRM (HubSpot preferred).
  
• Create weekly and monthly reports on lead metrics and conversion performance.
  

Research industry trends and decision-makers to personalize outreach.

Requirements

Required Skills

• Strong communication and written skills (English proficiency a must).
  
• Prior experience in IT / Analytics / AI SaaS or related B2B industries.
  
• Hands-on experience with LinkedIn, HubSpot CRM, Apollo, Mailchimp, or similar platforms.
  
• Knowledge of B2B sales processes, buyer personas and deal progression & management.
  
• Analytical mindset for monitoring campaign metrics.
  
• Self-motivated, detail-oriented, and goal-driven.
  

Good-to-Have

• Prior experience in IT / Analytics / AI SaaS or related B2B industries.
• Understanding of data enrichment and segmentation tools.
• Familiarity with content-based outreach (e.g., case studies, whitepapers) and account/vertical based marketing & prospect outreach strategy.