Salesforce Marketing Cloud Lead Administrator

Brigham Young University; United States; On-site; USD 90,000 - 117,000; Full time

Benefits offered by this job

401k plan

Paid holidays (13)

Vacation days (22)

Sick days (12)

Employee assistance program

Tuition benefits for employees

Athletic facilities access

Medical/dental benefits

Disability benefits

Parental and maternity leave

Wellness Program

Free on-campus parking

Free UTA passes

Discounts at BYU Store

Job summary

Brigham Young University (BYU) Office of Information Technology is seeking a Salesforce Marketing Cloud Lead Administrator to govern, optimize, and expand the Marketing Cloud Engagement platform across BYU and CES, enabling recruitment, enrollment, student success and university communications initiatives.

You will partner with campus stakeholders, provide platform expertise, lead campaigns, user onboarding, training, and documentation, while ensuring secure, scalable solutions aligned with

Qualifications

• Bachelor’s degree in IS, Marketing, Business, Communications, or related field, or equivalent experience.
• Experience administering or supporting enterprise CRM, marketing automation, or Salesforce platforms.
• Preferred: Experience with Salesforce Marketing Cloud.
• Experience supporting higher education recruitment, enrollment, or student success communications.
• Experience with Salesforce ecosystem products, including Data Cloud/Data 360.

Responsibilities

• Administer and optimize Salesforce Marketing Cloud, including user access, security, platform configuration, monitoring, governance, and operational support.
• Partner with departments across BYU and CES to design, build, and improve communication campaigns, automations, and student engagement journeys.
• Lead user onboarding, training, consulting, and support efforts while developing documentation, standards, and best practices that promote successful platform adoption.
• Collaborate with the Salesforce Center of Excellence and OIT teams to support integrations, data management, segmentation strategies, and emerging Salesforce capabilities.
• Monitor campaign performance, automation health, and email deliverability while identifying opportunities for continuous improvement and optimization.
• Provide technical leadership and recommendations that help ensure Marketing Cloud remains secure, reliable, scalable, and aligned with university communication goals.

Skills

Salesforce Marketing Cloud

CRM experience

Marketing automation

Education

Bachelor’s degree in Information Systems, Marketing, Business, Communications, or related field

Tools

Salesforce Marketing Cloud

Job description

Brigham Young University (BYU) Office of Information Technology is seeking a Salesforce Marketing Cloud Lead Administrator to govern, optimize, and expand the Marketing Cloud Engagement platform across BYU and CES, enabling recruitment, enrollment, student success and university communications initiatives.

You will partner with campus stakeholders, provide platform expertise, lead campaigns, user onboarding, training, and documentation, while ensuring secure, scalable solutions aligned with