Salesforce Marketing Cloud Lead Administrator

Brigham Young University; Provo (UT); On-site; USD 90,000 - 117,000; Full time

Benefits offered by this job

401k with company match

Excellent medical and dental benefits

Tuition benefits for employees

Free on-campus parking

Discounts at BYU Store

Job summary

Brigham Young University is seeking a Salesforce Marketing Cloud Lead Administrator to provide technical leadership, administration, and support for the Marketing Cloud Engagement platform across BYU and the Church Educational System.

The role focuses on governance, optimization, and scalable solutions to support recruitment, enrollment, student success, and university communications initiatives.

Qualifications

• Bachelor’s degree required or equivalent experience.
• Experience administering enterprise CRM or marketing automation.
• Experience with Salesforce Marketing Cloud preferred.

Responsibilities

• Administer and optimize Salesforce Marketing Cloud, including user access, security, platform configuration, monitoring, governance, and operational support.
• Partner with departments across BYU and CES to design, build, and improve communication campaigns, automations, and student engagement journeys.
• Lead user onboarding, training, consulting, and support efforts while developing documentation, standards, and best practices that promote successful platform adoption.
• Collaborate with the Salesforce Center of Excellence and OIT teams to support integrations, data management, segmentation strategies, and emerging Salesforce capabilities.
• Monitor campaign performance, automation health, and email deliverability while identifying opportunities for continuous improvement and optimization.
• Provide technical leadership and recommendations that help ensure Marketing Cloud remains secure, reliable, scalable, and aligned with university communication goals.

Skills

Communication skills

Project coordination

Education

Bachelor’s degree in Information Systems, Marketing, Business, Communications, or related field

Tools

Salesforce Marketing Cloud

CRM systems

Job description

Brigham Young University is seeking a Salesforce Marketing Cloud Lead Administrator to provide technical leadership, administration, and support for the Marketing Cloud Engagement platform across BYU and the Church Educational System.

The role focuses on governance, optimization, and scalable solutions to support recruitment, enrollment, student success, and university communications initiatives.