Salesforce Marketing Cloud Administrator

byu; Provo (UT); On-site; USD 75,000 - 105,000; Full time

Benefits offered by this job

401k contributions

Employer-matching 8% contribution

Job summary

BYU is seeking a Salesforce Marketing Cloud Lead Administrator to provide technical leadership and support for the Marketing Cloud Engagement platform used across BYU and CES. The role governs, optimizes, and expands the platform to enable recruitment, enrollment, student success, and university communications initiatives.

You will partner with departments, lead onboarding and training, and collaborate with technical partners to ensure data-driven engagement while maintaining best practices and

Qualifications

• Bachelor's degree or equivalent in information systems, marketing, business, communications, or related field.
• Experience administering or supporting enterprise CRM, marketing automation, or Salesforce platforms.
• Experience with Salesforce Marketing Cloud and related Salesforce ecosystem products.

Responsibilities

• Administer and optimize Salesforce Marketing Cloud, including access, security, and configuration.
• Collaborate with campus departments to design campaigns and student engagement journeys.
• Lead onboarding, training, and user support with documentation and best practices.
• Support integrations, data management, segmentation, and new Salesforce capabilities.
• Monitor campaign performance and deliverability; drive continuous improvement.
• Provide technical leadership to keep Marketing Cloud secure, reliable, and scalable.

Skills

CRM administration

Marketing automation

Salesforce platforms

User onboarding/training

Platform governance

Education

Bachelor's degree or equivalent

Tools

Salesforce Marketing Cloud

Data Cloud/Data 360

Job description

Why Work at BYU

At Brigham Young University (BYU), your work is an opportunity to contribute to a distinctive educational mission rooted in the gospel of Jesus Christ and to make a meaningful difference in the lives of students.

As the flagship university of The Church of Jesus Christ of Latter-day Saints, BYU strives to be among the exceptional universities in the world. We are devoted to our faith, our students, and the University’s Mission : "To assist individuals in their quest for perfection and eternal life."

We seek staff members who enthusiastically embrace and advance this unique mission. Across the university, staff bring their expertise and talents to work that helps students learn, grow, and thrive. A culture of covenant belonging, weekly devotionals, meaningful opportunities for learning and growth, and a beautiful and historic campus make BYU a distinctive and inspiring place to build a career.

Belonging Statement

United by our common primary identity as children of God, BYU values and embraces the variety of individual characteristics, life experiences and circumstances, perspectives, talents, and gifts across the BYU community. This richness strengthens our shared efforts to create and support an environment of covenant belonging centered in Jesus Christ.

Employment Requirements

Members of The Church of Jesus Christ of Latter-day Saints are required to hold and be worthy to hold a current temple recommend to be hired and to remain in any position at BYU.

In hiring decisions, Brigham Young University lawfully gives strong preference to qualified, faithful members of The Church of Jesus Christ of Latter-day Saints. All employees are required to abide by the university’s Honor Code and Dress & Grooming Standards . Successful candidates are expected to support and contribute to the academic and religious missions of the university, which are aligned with the principles and doctrine of The Church of Jesus Christ of Latter-day Saints.

Equal Opportunity

Brigham Young University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or protected veteran status.

Salesforce Marketing Cloud Administrator

The Office of Information Technology is seeking a Salesforce Marketing Cloud Lead Administrator to provide technical leadership, administration, and support for the Salesforce Marketing Cloud Engagement platform used across Brigham Young University and the Church Educational System. This role is responsible for governing, optimizing, and expanding a platform that enables recruitment, enrollment, student success, and university communications initiatives. The position serves as a trusted partner to campus stakeholders by providing platform expertise, campaign consultation, user training, and operational support. Working closely with communication teams, functional offices, and technical partners, the administrator helps ensure effective, data-driven engagement with students and prospective students throughout their educational journey. This individual will also support integrations, automation, deliverability, and platform governance while promoting best practices and scalable solutions across the university.

What you’ll do in this role

• Administer and optimize Salesforce Marketing Cloud, including user access, security, platform configuration, monitoring, governance, and operational support.
• Partner with departments across BYU and CES to design, build, and improve communication campaigns, automations, and student engagement journeys.
• Lead user onboarding, training, consulting, and support efforts while developing documentation, standards, and best practices that promote successful platform adoption.
• Collaborate with the Salesforce Center of Excellence and OIT teams to support integrations, data management, segmentation strategies, and emerging Salesforce capabilities.
• Monitor campaign performance, automation health, and email deliverability while identifying opportunities for continuous improvement and optimization.
• Provide technical leadership and recommendations that help ensure Marketing Cloud remains secure, reliable, scalable, and aligned with university communication goals.

What qualifies you for this role

Minimum Required

• Bachelor's degree in Information Systems, Marketing, Business, Communications, or related field; or equivalent combination of education and experience.
• Experience administering or supporting enterprise CRM, marketing automation, or Salesforce platforms.

Preferred

• Experience with Salesforce Marketing Cloud.
• Experience supporting higher education recruitment, enrollment, or student success communications.
• Experience with Salesforce ecosystem products, including Data Cloud/Data 360.

What we offer in return

This position comes with fantastic benefits , including:

• 401k. BYU automatically contributes 8% at no cost to you. Additionally, if you contribute