Salesforce Marketing Cloud Administrator – Hybrid

George Mason University; Chantilly (VA); Hybrid; USD 75,000 - 95,000; Full time

Job summary

The Chronicle Of Higher Education, Inc. is seeking a Salesforce Marketing Cloud Specialist to manage and optimize their Marketing Cloud platform. This role involves collaborating with various teams to enhance enrollment and student engagement through multichannel marketing initiatives.

The ideal candidate will possess strong expertise in Salesforce Marketing Cloud, data management, and campaign execution. Experience in higher education marketing strategies is preferred. This position offers a hybrid work schedule.

Qualifications

• Bachelor's degree or equivalent experience required.
• Hands-on experience with Salesforce Marketing Cloud administration preferred.
• Ability to manage and analyze multi-channel marketing campaigns.

Responsibilities

• Administer and optimize Salesforce Marketing Cloud.
• Design, build and monitor multi-channel marketing journeys.
• Develop reports and dashboards to monitor campaign performance.

Skills

Salesforce Marketing Cloud administration

Automation of marketing campaigns

Data management

SQL knowledge

Stakeholder support

Education

Bachelor’s degree in Computer Science, Information Systems, Business Administration, or related field

Tools

Salesforce

Journey Builder

Marketing Cloud Connect

Job description

The Chronicle Of Higher Education, Inc. is seeking a Salesforce Marketing Cloud Specialist to manage and optimize their Marketing Cloud platform. This role involves collaborating with various teams to enhance enrollment and student engagement through multichannel marketing initiatives.

The ideal candidate will possess strong expertise in Salesforce Marketing Cloud, data management, and campaign execution. Experience in higher education marketing strategies is preferred. This position offers a hybrid work schedule.