Salesforce Marketing Cloud Administrator

Brigham Young University; United States; On-site; USD 90,000 - 117,000; Full time

Benefits offered by this job

401k plan

Paid holidays (13)

Vacation days (22)

Sick days (12)

Employee assistance program

Tuition benefits for employees

Athletic facilities access

Medical/dental benefits

Disability benefits

Parental and maternity leave

Wellness Program

Free on-campus parking

Free UTA passes

Discounts at BYU Store

Job summary

Brigham Young University (BYU) Office of Information Technology is seeking a Salesforce Marketing Cloud Lead Administrator to govern, optimize, and expand the Marketing Cloud Engagement platform across BYU and CES, enabling recruitment, enrollment, student success and university communications initiatives.

You will partner with campus stakeholders, provide platform expertise, lead campaigns, user onboarding, training, and documentation, while ensuring secure, scalable solutions aligned with

Qualifications

• Bachelor’s degree in IS, Marketing, Business, Communications, or related field, or equivalent experience.
• Experience administering or supporting enterprise CRM, marketing automation, or Salesforce platforms.
• Preferred: Experience with Salesforce Marketing Cloud.
• Experience supporting higher education recruitment, enrollment, or student success communications.
• Experience with Salesforce ecosystem products, including Data Cloud/Data 360.

Responsibilities

• Administer and optimize Salesforce Marketing Cloud, including user access, security, platform configuration, monitoring, governance, and operational support.
• Partner with departments across BYU and CES to design, build, and improve communication campaigns, automations, and student engagement journeys.
• Lead user onboarding, training, consulting, and support efforts while developing documentation, standards, and best practices that promote successful platform adoption.
• Collaborate with the Salesforce Center of Excellence and OIT teams to support integrations, data management, segmentation strategies, and emerging Salesforce capabilities.
• Monitor campaign performance, automation health, and email deliverability while identifying opportunities for continuous improvement and optimization.
• Provide technical leadership and recommendations that help ensure Marketing Cloud remains secure, reliable, scalable, and aligned with university communication goals.

Skills

Salesforce Marketing Cloud

CRM experience

Marketing automation

Education

Bachelor’s degree in Information Systems, Marketing, Business, Communications, or related field

Tools

Salesforce Marketing Cloud

Job description

Why Work at BYU At Brigham Young University

At Brigham Young University (BYU), your work is an opportunity to contribute to a distinctive educational mission rooted in the gospel of Jesus Christ and to make a meaningful difference in the lives of students. As the flagship university of The Church of Jesus Christ of Latter-day Saints, BYU strives to be among the exceptional universities in the world. We are devoted to our faith, our students, and the University's Mission: "To assist individuals in their quest for perfection and eternal life." We seek staff members who enthusiastically embrace and advance this unique mission. Across the university, staff bring their expertise and talents to work that helps students learn, grow, and thrive. A culture of covenant belonging, weekly devotionals, meaningful opportunities for learning and growth, and a beautiful and historic campus make BYU a distinctive and inspiring place to build a career.

Belonging Statement

United by our common primary identity as children of God, BYU values and embraces the variety of individual characteristics, life experiences and circumstances, perspectives, talents, and gifts across the BYU community. This richness strengthens our shared efforts to create and support an environment of covenant belonging centered in Jesus Christ.

Employment Requirements

Members of The Church of Jesus Christ of Latter-day Saints are required to hold and be worthy to hold a current temple recommend to be hired and to remain in any position at BYU. In hiring decisions, Brigham Young University lawfully gives strong preference to qualified, faithful members of The Church of Jesus Christ of Latter-day Saints. All employees are required to abide by the university's Honor Code and Dress & Grooming Standards. Successful candidates are expected to support and contribute to the academic and religious missions of the university, which are aligned with the principles and doctrine of The Church of Jesus Christ of Latter-day Saints.

Equal Opportunity

Brigham Young University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or protected veteran status.

Salesforce Marketing Cloud Administrator

The Office of Information Technology is seeking a Salesforce Marketing Cloud Lead Administrator to provide technical leadership, administration, and support for the Salesforce Marketing Cloud Engagement platform used across Brigham Young University and the Church Educational System. This role is responsible for governing, optimizing, and expanding a platform that enables recruitment, enrollment, student success, and university communications initiatives. The position serves as a trusted partner to campus stakeholders by providing platform expertise, campaign consultation, user training, and operational support. Working closely with communication teams, functional offices, and technical partners, the administrator helps ensure effective, data-driven engagement with students and prospective students throughout their educational journey. This individual will also support integrations, automation, deliverability, and platform governance while promoting best practices and scalable solutions across the university.

What you’ll do in this role

• Administer and optimize Salesforce Marketing Cloud, including user access, security, platform configuration, monitoring, governance, and operational support.
• Partner with departments across BYU and CES to design, build, and improve communication campaigns, automations, and student engagement journeys.
• Lead user onboarding, training, consulting, and support efforts while developing documentation, standards, and best practices that promote successful platform adoption.
• Collaborate with the Salesforce Center of Excellence and OIT teams to support integrations, data management, segmentation strategies, and emerging Salesforce capabilities.
• Monitor campaign performance, automation health, and email deliverability while identifying opportunities for continuous improvement and optimization.
• Provide technical leadership and recommendations that help ensure Marketing Cloud remains secure, reliable, scalable, and aligned with university communication goals.

What qualifies you for this role

• Minimum Required: Bachelor’s degree in Information Systems, Marketing, Business, Communications, or related field; or equivalent combination of education and experience.
• Experience administering or supporting enterprise CRM, marketing automation, or Salesforce platforms.
• Preferred: Experience with Salesforce Marketing Cloud.
• Experience supporting higher education recruitment, enrollment, or student success communications.
• Experience with Salesforce ecosystem products, including Data Cloud/Data 360.

What we offer in return

This position comes with fantastic benefits, including:

• 401k. BYU automatically contributes 8% at no cost to you. Additionally, if you contribute 5%, BYU adds an additional 4% (Rehires may qualify for different retirement plans)
• Excellent work-life balance: 13 paid holidays + 22 days paid vacation + 12 sick days, accrued annually
• Employee assistance program, available to the employee and all members of their household
• Tuition benefits for employees and eligible family members
• Access to athletic facilities
• Excellent medical/dental benefits
• Short/long-term disability benefits
• Paid parental and maternity leave
• Wellness Program
• Free on-campus parking
• Free UTA passes for employees, spouses, and qualified dependents
• Discounts at the BYU Store and for many events at BYU

Pay Grade

Pay Grade: 54T Typical Starting Pay: $90,000-$117,000

The actual compensation offered will take into consideration internal equity and may vary based on the candidate’s job-related experience, knowledge, skills, and other relevant factors. Candidates with very significant work-related experience may receive an offer higher than the posted typical range.

**If the job doesn’t have a post-end date, the job could close at any time on any day**

Brigham Young University (BYU) is widely recognized not just for its world-class education, but for its deep commitment to inspired religious values. Gathered together in a Christ-centered atmosphere, BYU employees are a vital part of a community of belonging, where we value the experiences, perspectives, and talents of each individual. If you share in our devotion to faith and to excellence, we have a place for you here at BYU! The mission of Brigham Young University — founded, supported, and guided by The Church of Jesus Christ of Latter-day Saints — is to assist individuals in their quest for perfection and eternal life. All employees of Brigham Young University (BYU) agree to maintain the standards of The Church of Jesus Christ of Latter-day Saints as defined by the CES Honor Code and Dress and Grooming Standards, both on and off campus, 24 hours a day. BYU is an equal opportunity employer, including disability and protected veteran status.