Salesforce Marketing Cloud Lead Administrator

Brigham Young University (BYU); Provo (UT); On-site; USD 90,000 - 117,000; Full time

Benefits offered by this job

401k

Excellent work-life balance

Tuition benefits

Medical/dental benefits

Paid parental and maternity leave

Free on-campus parking

Free UTA passes

Job summary

BYU seeks a Salesforce Marketing Cloud Lead Administrator to provide technical leadership, administration, and support for the Salesforce Marketing Cloud Engagement platform used across BYU and CES. The role governs, optimizes, and scales the platform to enable recruitment, enrollment, student success, and university communications.

You will partner with campus stakeholders, lead onboarding and training, support integrations, data management, and deliverability, and promote best practices for

Qualifications

• Bachelor’s degree or equivalent in Information Systems, Marketing, Business, Communications or related field.
• Experience administering or supporting enterprise CRM, marketing automation, or Salesforce platforms.

Responsibilities

• Administer and optimize Salesforce Marketing Cloud, including user access, security, platform configuration, monitoring, governance, and operational support.
• Partner with departments across BYU and CES to design, build, and improve communication campaigns, automations, and student engagement journeys.
• Lead user onboarding, training, consulting, and support efforts while developing documentation, standards, and best practices that promote successful platform adoption.
• Collaborate with the Salesforce Center of Excellence and OIT teams to support integrations, data management, segmentation strategies and emerging Salesforce capabilities.
• Monitor campaign performance, automation health, and email deliverability while identifying opportunities for continuous improvement and optimization.
• Provide technical leadership and recommendations that help ensure Marketing Cloud remains secure, reliable, scalable, and aligned with university communication goals.

Skills

CRM administration

Marketing automation

Data management

Campaign design

Education

Bachelor’s degree or equivalent in Information Systems, Marketing, Business, Communications

Tools

Salesforce Marketing Cloud

Data Cloud/Data 360

Job description

BYU seeks a Salesforce Marketing Cloud Lead Administrator to provide technical leadership, administration, and support for the Salesforce Marketing Cloud Engagement platform used across BYU and CES. The role governs, optimizes, and scales the platform to enable recruitment, enrollment, student success, and university communications.

You will partner with campus stakeholders, lead onboarding and training, support integrations, data management, and deliverability, and promote best practices for