Salesforce Marketing Cloud Administrator

Fisher Investments; Orlando (FL); Hybrid; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Salesforce Marketing Cloud Administrator to enhance client engagement and optimize marketing strategies. In this dynamic role, you will leverage your expertise in Salesforce Marketing Cloud to create impactful customer journeys, manage data integrations, and support cross-functional teams. You'll be responsible for analyzing customer usage data and translating insights into actionable strategies, ensuring clients derive maximum value from their marketing initiatives. This position offers a collaborative environment with robust support for personal and professional growth, making it an exciting opportunity for skilled professionals in the marketing technology space.

Benefits

100% paid medical, dental and vision premiums

50% 401(k) match

20 days of PTO

10 paid holidays

Paid Primary Caregiver Leave

$10,000 fertility assistance

Family Support programs

Back-up child care

Adult and elder care support

Qualifications

• 3+ years of experience in Salesforce.com administration and configuration.
• 1+ year of experience with Salesforce Marketing Cloud and Datorama.

Responsibilities

• Create data extensions and subscriber lists; develop reports and dashboards.
• Optimize platform usage and support product teams using Marketing Cloud.

Skills

Salesforce Marketing Cloud

HTML

SQL

Digital Marketing

Datorama

Education

Bachelor’s degree in MIS

Bachelor’s degree in Information Assurance

Bachelor’s degree in Computer Science

Tools

Salesforce CRM

Journey Builder

SF Connector

Job description

Fisher Asset Management, LLC

Salesforce Marketing Cloud Administrator

Job Description:

Salesforce Marketing Cloud Administrator positions offered by Fisher Asset Management, LLC (Tampa, Florida). Responsibilities include:

1. Create data extensions and subscriber lists as well as segmentation groups.
2. Track communications and develop relevant reports and dashboards.
3. Use Salesforce Marketing Cloud to create journeys using Journey Builder and sync data from Salesforce CRM to Marketing Cloud and back.
4. Suggest and implement changes to optimize platform usage.
5. Use SF Connector for passing data to and from Salesforce Financial Services Cloud.
6. Provide support and act as a point of escalation for product teams using Marketing Cloud.
7. Complete QA checks on changes to data and journeys.
8. Configure business processes managed through Marketing Cloud, including content approval processes and groups.
9. Configure and run triggers and API calls within the Marketing Cloud platform.
10. Ensure customers adopt and obtain maximum value from Datorama.
11. Monitor and interpret customer usage data, health indicators, and use-case growth opportunities and translate into strategies for success.
12. Work with cross-functional teams to maximize client engagement.

Minimum Requirements:

Requires a Bachelor’s or foreign equivalent degree in MIS, Information Assurance, Computer Science or a related field and 3 years of experience in the position offered or 3 years of experience performing Salesforce.com administration and configuration. Also requires 1 year of experience performing Salesforce Marketing Cloud or ExactTarget including using Datorama. Requires 1 year of experience writing in HTML, AMP script and SQL; and performing digital marketing. Position reports to the office in Tampa, Florida. Position may work from home, but must live within commuting distance of the stated office. Experience may be, but need not be, acquired concurrently.

100% paid medical, dental and vision premiums for you and your qualifying dependents. A 50% 401(k) match, up to the IRS maximum. 20 days of PTO, plus 10 paid holidays, Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care.

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