Salesforce CRM Strategist & Platform Innovator

Carnation Infotech Pvt Ltd.

United States

Remote

USD 85,000 - 140,000

Full time

9 days ago

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Job summary

Carnation Infotech Pvt Ltd. seeks a CRM Business & Functional Specialist to bridge business stakeholders and technical teams. You will gather, prioritise, scope, and brief requirements, manage CRM projects, and advise on best practices and timelines.

You will apply knowledge of Salesforce Marketing Cloud, Sales Cloud, and AI tools like Agentforce to drive digital CRM enhancements. You will report to CRM Lead/Project Manager and support end-users while ensuring projects align with business

Qualifications

Gather and document functional and reporting requirements from business stakeholders.
Advise on CRM implementation best practices and realistic project timelines.
Define project scope using Marketing Cloud and Sales Cloud.
Coordinate with Implementing Partners on related CRM initiatives.

Responsibilities

Collaborate with business partners to collect requirements, prioritise backlogs, scope solutions, and brief development teams.
Advise business leads on CRM best practices, delivery timelines, and business rules governing system configuration.
Provide end-user support, maintain awareness of organisational focal points, and route technical escalations.
Utilise Marketing Cloud, Sales Cloud, AI (Agentforce), and Vibes to define project scope and onboarding.
Maintain Jira/Confluence boards, deliver weekly progress reports, and coordinate vendor activities.