Senior Salesforce Business Analyst - Remote CRM Strategist

Carnation Infotech; United States; Remote; USD 83,000 - 179,000; Full time

Job summary

Carnation Infotech is seeking a Senior Salesforce Business Analyst / Functional Consultant for a long-term remote engagement with Infosys. You will gather requirements, define functional scope, and advise on CRM best practices across Marketing Cloud and Sales Cloud, including AI tools.

Responsibilities include governance, agile tracking, and user enablement to deliver value-driven CRM solutions. Ideal candidates have strong stakeholder engagement, cloud CRM experience, and hands-on

Qualifications

• Experience gathering, prioritising and translating business needs into functional briefs.
• Advising on CRM best practices, timelines and governance in complex environments.
• Familiarity with Marketing Cloud, Sales Cloud, and AI tools used for CRM projects.

Responsibilities

• Engage with business stakeholders to collect and document functional and reporting requirements.
• Advise on CRM implementation timelines, business rules, and project delivery schedules.
• Define project parameters using Salesforce Marketing Cloud, Sales Cloud, AI tools and related integrations.
• Maintain Jira/Confluence boards, track progress, and provide weekly status updates.
• Support end-users and escalate issues to appropriate technical or business teams.

Skills

Requirements gathering

Stakeholder engagement

CRM domain knowledge

Agile / Jira usage

Communication

Tools

Jira

Confluence

Salesforce Marketing Cloud

Sales Cloud

Agentforce

Vibes

Job description

Carnation Infotech is seeking a Senior Salesforce Business Analyst / Functional Consultant for a long-term remote engagement with Infosys. You will gather requirements, define functional scope, and advise on CRM best practices across Marketing Cloud and Sales Cloud, including AI tools.

Responsibilities include governance, agile tracking, and user enablement to deliver value-driven CRM solutions. Ideal candidates have strong stakeholder engagement, cloud CRM experience, and hands-on