Salesforce CRM Strategy & Insights Lead

TechDigital Group; Minnesota; Presencial; USD 90.000 - 120.000; Jornada completa

Descripción de la vacante

A leading technology firm in Minnesota is seeking a skilled Product Owner to lead the development and execution of CRM strategies. The successful candidate will oversee the development of a CRM reporting tool and collaborate with teams to implement new product features. Hands-on experience with Salesforce is essential, along with a strong understanding of data analysis to influence customer engagement. This role offers a dynamic work environment focused on brand growth and customer loyalty.

Formación

• Experience leading CRM strategy development and execution.
• Hands-on experience with Salesforce and CRM tools.
• Strong analytical skills to evaluate CRM effectiveness.

Responsabilidades

• Lead the development and execution of CRM strategies.
• Oversee the grooming of the development backlog.
• Implement new products and features with development teams.

Conocimientos

Salesforce

CRM strategy development

Data analysis

Project management

Descripción del empleo

Lead the development and execution of CRM strategies to support internal and external Brand Growth campaigns including regular reporting that measures the performance of each strategy
Lead the development of a regular CRM reporting tool that analyzes the effectiveness of strategies and is easily shared with key stakeholders
Product Owner will oversee the continual grooming of the development backlog and business prioritization
Perform hands-on tasks by leveraging Salesforce out-of-the-box capabilities, 3rd party apps and custom development
Work with development teams to implement new products and features
Support development efforts and verify the final implementation of CRM applications
Work with Director and product development teams to implement new products or product features
Oversees the development and implementing Salesforce changes that address current and future business needs
Lead the development of training assets that improve capabilities in the area of project/engagement management, overall project delivery excellence
Lead a deep understanding of the constituent's journey and leverage data within Salesforce to develop actionable insights, create and execute CRM strategies that influence behavior and actively monitor results to drive deeper engagement, retention and loyalty