Sales Representative

AvaHR; Village of Castleton-on-Hudson (NY); On-site; USD 50,000 - 65,000; Full time

Benefits offered by this job

Salary and bonuses

Health/dental/vision insurance

401(k) match

Paid time off

Training opportunities

Job summary

AvaHR is seeking a results-driven Salesperson in the United States to drive a multi-state signage sales territory. You will identify opportunities, manage accounts, and collaborate with designers and project managers to meet client branding needs.

The role emphasizes building long-term relationships, responding to inquiries, and closing deals while achieving revenue goals. A competitive compensation package includes base salary plus commissions and benefits.

Qualifications

• 3+ years of sales experience in signage or related industries.
• Strong knowledge of B2B sales processes.
• Excellent communication, negotiation, and leadership skills.
• Proficient with CRM systems and Microsoft Office.
• Must have a valid driver’s license with clean driving record.

Responsibilities

• Prospect and generate new business via cold calls, walk-ins, referrals.
• Respond to inbound leads and customer inquiries.
• Consult clients to understand branding and signage needs and budgets.
• Recommend sign solutions including materials and installation methods.
• Maintain accurate CRM records and sales forecasts.
• Meet or exceed sales targets and revenue goals.
• Build long-term client relationships and provide status updates.
• Represent the company at events and client meetings.

Skills

B2B sales

CRM proficiency

Communication skills

Negotiation

Driver's license

Tools

CRM systems

Microsoft Office

Job description

Salary Range: $50,000 to $65,000 depending on experience + Commission

Job Responsibilities

We are seeking a highly motivated and experienced individual to join our team as a Salesperson. This position requires exceptional organizational and communications abilities, and general knowledge of the sign industry and B2B relationships. The successful candidate will be responsible for managing and growing sales territory across multiple states, developing, and implementing effective sales strategies to drive business growth, and building and maintaining strong relationships with key clients and partners.

Core Sales Responsibilities

• Prospect and generate new business (cold calls, walk-ins, referrals, networking)


• Respond to inbound leads and customer inquiries


• Conduct client consultations to understand branding, signage needs, budgets, and timelines


• Recommend appropriate sign solutions (materials, sizes, lighting, installation methods)

Product & Industry Knowledge

• Maintain strong knowledge of sign products


• Understand local sign codes, zoning regulations, and permit requirements


• Stay informed about materials, fabrication methods, and installation best practices

Customer Relationship Management

• Build and maintain long-term client relationships


• Communicate project status updates clearly and proactively


• Handle customer concerns or change requests professionally


• Follow up after installation to ensure customer satisfaction

Administrative & CRM Duties

• Maintain accurate records in CRM or sales tracking systems


• Document customer interactions, quotes, and contracts


• Meet or exceed sales targets and revenue goals


• Prepare sales reports and forecasts as required

Collaboration & Teamwork

• Work closely with designers, fabricators, installers, and project managers


• Ensure customer expectations align with production capabilities


• Support marketing initiatives and promotions

Professional Representation

• Represent the company professionally at all times


• Attend trade shows, community events, or client meetings as needed


• Uphold company policies, safety standards, and ethical practices

Job Requirements

• 3+ years of experience in sales, preferably in the signage, printing, construction, or advertising industries.


• Strong understanding of B2B sales processes and customer relationship management.


• Excellent communication, negotiation, and leadership skills.


• Proficient with CRM systems and Microsoft Office Suite.


• Knowledge of signage materials, fabrication, and installation is a plus.


• Self-motivated, goal-oriented, and highly organized.


• Must have a valid driver’s license and clean driving record.

Benefits

• Competitive salary and performance-based bonuses.


• Comprehensive health, dental, and vision insurance.


• 401(k) plan with company match.


• Paid Time Off (Vacation, Sick Days, Holidays)


• Professional development and training opportunities.

Physical Requirements

• The physical requirements of the job in an office environment, including, but not limited to the following: Prolonged sitting while operating computer and office equipment, occasional walking, minimal lifting and reaching.

Benefits

• 401(k) matching


• Dental insurance


• Health insurance


• Paid time off


• Paid training


• Vision insurance