Sales Representative

ALLIANCE BEVERAGE DISTRIBUTING LLC; Petoskey (MI); On-site; USD 45,000 - 65,000; Full time

Job summary

ALLIANCE BEVERAGE DISTRIBUTING LLC is seeking a sales representative responsible for soliciting orders from retail accounts for the full product book. The role includes presenting business-building ideas, merchandising guidance, and strategies to optimize in-store and on-premise activity.

You will manage your territory to maximize sales for suppliers, the distributor, and retailers, while maintaining strong relationships, accurate orders, and compliant inventory practices.

Qualifications

• Experience in sales or account management preferred.
• Strong communication and negotiation skills.
• Ability to plan and meet monthly goals.

Responsibilities

• Establish and develop rapport with customers; handle complaints and delinquencies.
• Identify and pursue new opportunities, present data-driven sales proposals and close deals.
• Communicate via company e-mail and voicemail; respond promptly.
• Maintain organized shelves/back rooms and inventory levels at accounts.
• Submit orders accurately and on time.
• Maintain quality ratings, manage damaged product, and comply with packaging rotation policies.
• Plan monthly market activities and track progress toward goals.
• Place and maintain displays and ensure correct product mix and POS materials.
• Aim for competitive pricing and effective promotional support; manage POS messaging.

Job description

Primary Function

Sales reps solicit orders for all products listed in their book from each of their retail accounts. They also sell these retailers' business-building ideas for the products listed in their book. To do that, they are responsible for understanding in-store and on-premise merchandising principles and to suggest uses of these principles in each of their retail accounts. They are expected to manage their territory in such a way that both the suppliers, the distributor and their retail accounts will obtain the very best possible sales from the products they are responsible for selling.

Major Responsibilities

• Customer Relations: Effectively establish and develop rapport with all customers. Handle customer complaints, delinquent payments, and similar activities.
• Business Development: Identify and pursue new opportunities and customers. Present fact-based, profit centered presentations and overcome objections. Answer questions and present proof for sales proposals. Sell new items, brand extensions, ad features, displays and promotions to both on- and off-premise accounts. Effectively communicate with Team Leader and drivers any problems, issues, or opportunities within sales territory.
• Communication: Check company e-mail and voicemail regularly throughout the day and send proper responses.
• Account Maintenance: Leave account shelves and back rooms orderly and organized; maintain proper inventory levels.
• Ordering: Submit orders on time, accurately, and completely.
• Quality Assurance: Maintain acceptable quality ratings. Utilize dot rotation and “move” policy correctly. Stay within unsalable pick-up budget while properly managing damaged product.
• Distribution: Follow and maintain quality distribution per company standards with product properly faced up and clean.
• Monthly Market Plan: Effectively pre-plan upcoming month, monitor and adjust to meet quarterly goals. Update all company goals and display tracking daily.
• Displays: Place and maintain appropriate number, position, and size of displays; include in product mix according to standards; use creative and current POS.
• Pricing/Promotion: Achieve proper price points in relation to competitive and promotional situation.
• Point of Sale: Promote products clearly and accurately through use of current, fresh POS