Sales Executive

Anna Belle Lodging; Panama City (FL); On-site; USD 70,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) retirement plan

FSAs

Paid vacation and sick days

Paid holidays

Employee Assistance Program

Equipment provided

Job summary

Annabelle Lodging is expanding its presence in Panama City, FL with a Sales Executive who will build homeowner relationships and grow our short-term rental inventory. You will represent the brand in the local market, develop referral networks, and drive new business through targeted outreach and CRM-driven activity.

Ideal candidates excel at communication, prospecting, and closing deals in a fast-paced environment while traveling locally to meet clients and property owners.

Qualifications

• Excellent communication skills across phone, in-person, and video.
• Ability to learn quickly, act ethically, and grow a portfolio of rentals.
• Team player who is also self-motivated, reliable, and coachable.
• Ability to generate opportunities, build trust, and close deals.

Responsibilities

• Grow short-term rental inventory by selling property management solutions in Panama City.
• Work in a fast-paced sales environment and meet monthly and quarterly targets.
• Research competitors, regulations, and build referral networks with real estate agents.
• Draft customized outreach, cold call leads, set appointments, and close sales.
• Manage sales pipeline through CRM and balance prospecting with inbound/outbound leads.
• Log and update sales activities in the CRM, review pipelines and KPIs with leadership.
• Collaborate cross-functionally to plan portfolio growth and ensure owner satisfaction.

Skills

Strong communicator

Self-motivated

Relationship building

Negotiation

Industry knowledge

Travel readiness

Tools

CRM

Microsoft Office

G Suite

Job description

Built on a foundation of vacation rental industry leadership, Annabelle Lodging is bringing the next iteration of full-service vacation rental management to Panama City, Florida. With a hospitality mindset, a local team, and an owner-first approach, we are building on the success already established across the brands and collections in our portfolio.

The Role

The Sales Executive is responsible for building homeowner relationships, expanding managed inventory, and representing Annabelle Lodging in the Panama City market.

We provide the experience and tools needed to succeed, but candidates should understand that our brand will be new to this specific market. The following characteristics will be important to the success of both the candidate and the business they represent.

What the Job Involves

• Grow our short-term rental inventory by selling our property management solution to homeowners in Panama City
• Work in a high-velocity sales environment and meet monthly and quarterly sales objectives
• Research competitors and local regulations, and develop referral networks with local real estate agents and other sources within the vacation rental industry
• Draft customized letters to potential clients, cold call prospective leads, set appointments, meet with prospective homeowners, and close sales
• Consistently balance prospecting, cold calling, and responding to inbound and outbound leads within the CRM, while networking through telesales, video conferencing, and in-person meetings
• Handle a large volume of networking and lead generation while managing your sales pipeline through the various sales development stages
• Consistently log and update sales activities in the company CRM
• Review sales pipeline, SLAs, and KPIs regularly with market leadership
• Take a consultative approach with homeowners and develop long-term relationships
• Collaborate with cross-departmental teams to strategize, identify opportunities, and plan and execute management portfolio growth
• Work closely with local Operations and support staff to ensure owner satisfaction
• Learn and communicate company contracts, services, and policies, and stay current with changes
• Attend weekly 1:1s and departmental meetings

What We're Looking For

• Strong communicator who is comfortable contacting vacation rental homeowner leads by phone, in person, or via video conference
• Able to learn and adapt quickly, operate with ethical business practices, and find reward in growing a portfolio of successful vacation rentals
• Demonstrated track record of excellence as a team player who is also self-motivated, reliable, and coachable
• Ability to self-generate opportunities through networking, build trust throughout the sales process, collaborate with other team members, and close deals
• Desire to become the knowledgeable industry expert for the Panama City market
• Knowledge of the vacation rental industry
• Strong interpersonal and communication skills, both oral and written
• Ability to meet and exceed aggressive individual and organizational goals
• Ability to thrive in a fast-paced, ever-changing environment while maintaining positivity and representing the company
• Solid computer skills, including experience with CRMs, Microsoft, G Suite, and other programs
• Comfortable working on a base + commission model while maintaining customer satisfaction
• Frequent in-market travel to meet clients, visit homes, present at real estate offices, and participate in civic organizations
• Existing real estate or property management experience is a plus

Company Benefits

• Health, dental, and vision insurance
• Employer-sponsored and voluntary supplemental benefits
• 401(k) retirement savings plan
• Health & Dependent Care Flexible Spending Accounts
• Paid vacation and sick days
• Paid holidays
• Employee Assistance Program
• Equipment needed to carry out daily requirements