Sales Enablement & Training Lead

L2 Brands; Hanover (York County); On-site; USD 70,000 - 95,000; Full time

Job summary

L2 Brands is seeking a dynamic Sales Training Manager to lead onboarding and ongoing enablement for our sales representatives across Destination, College, Golf, Corporate, and Print Wear channels. You will build and deliver training on product knowledge, decoration techniques, pricing, and policy structures, and work with HubSpot and HighSpot to equip reps for success from day one.

This role suits someone with a sales background, experience in decorated merchandise, and a passion for teaching

Qualifications

• 3–5 years of experience in sales training, enablement, or sales operations, preferably wholesale or consumer goods.
• Strong presentation and facilitation skills across in-person and virtual formats.
• Working knowledge of CRM systems (HubSpot preferred), ERP or order entry systems, sales enablement platforms.

Responsibilities

• Partner with Sales VPs and reps to identify training needs and build onboarding programs.
• Deliver in-person and virtual training on product categories and decoration techniques.
• Educate reps on pricing, policies, promotions, and the quote process.
• Provide hands-on training on internal systems including HubSpot, HighSpot, order entry platforms, and art tools.
• Lead HubSpot onboarding and administration, including dashboards and SOPs.
• Maintain and update sales enablement materials, FAQs, and demo videos in HighSpot.
• Organize live and virtual learning sessions, office hours, and refresher training.
• Track onboarding milestones and ramp-up success in coordination with Sales Ops.
• Support launch meetings, tradeshows, and sales summits with training content.

Skills

Sales training

Facilitation skills

Presentation skills

CRM knowledge

Communication skills

Education

Bachelor's degree in business/communications

Tools

HubSpot

HighSpot

MS Office

ERP systems

Job description

L2 Brands is seeking a dynamic Sales Training Manager to lead onboarding and ongoing enablement for our sales representatives across Destination, College, Golf, Corporate, and Print Wear channels. You will build and deliver training on product knowledge, decoration techniques, pricing, and policy structures, and work with HubSpot and HighSpot to equip reps for success from day one.

This role suits someone with a sales background, experience in decorated merchandise, and a passion for teaching