Sales Enablement Leader

Cengage; United States; On-site; USD 78,000 - 83,000; Full time

Job summary

Cengage is seeking a Sales Enablement Manager to boost sales productivity through methodologies, coaching, and enablement technologies. This role collaborates with Sales, Revenue Operations, Marketing, and Product to empower sellers with knowledge, processes, and tools to hit revenue goals.

The position emphasizes leading method adoption, developing playbooks, and measuring impact, with experience in Salesforce and contemporary enablement platforms.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field.
• 5+ years of experience in Sales Enablement, Sales Training, Sales Operations, or related commercial roles.
• Experience implementing and supporting formal sales methodologies.
• Strong facilitation, coaching, and presentation skills.

Responsibilities

• Lead the implementation, adoption, and reinforcement of sales methodologies (e.g., Challenger, MEDDICC, SPIN, Consultative Selling).
• Develop and maintain sales playbooks, process documentation, and best practices.
• Align sales processes with buyer journeys and organizational growth objectives.
• Monitor methodology adoption and effectiveness through performance metrics and feedback.
• Partner with frontline managers to establish coaching frameworks and standard processes.
• Conduct skills assessments and identify performance improvement opportunities.
• Support managers in delivering effective deal, pipeline, and call coaching.
• Reinforce training through ongoing coaching programs, workshops, and field observations.
• Serve as the business lead for sales enablement platforms and sales productivity tools.
• Develop and deliver training on sales technologies to increase adoption and effectiveness.
• Partner with Revenue Operations and IT to optimize workflows, reporting, and user experience.
• Evaluate and recommend new enablement technologies that improve seller productivity.
• Define and track enablement critical metrics, including onboarding effectiveness, training completion, tool adoption, and sales performance outcomes.
• Analyze performance data to identify gaps and recommend targeted interventions.
• Gather feedback from sales teams and leaders to continuously improve enablement programs.

Skills

Sales Enablement

Coaching

Presentation skills

CRM (Salesforce)

Gong

Highspot

Project management

Education

Bachelor's degree in Business, Marketing, Communications, or related field

Tools

Salesforce

Gong

Highspot

Learning Management Systems

Job description

Cengage is seeking a Sales Enablement Manager to boost sales productivity through methodologies, coaching, and enablement technologies. This role collaborates with Sales, Revenue Operations, Marketing, and Product to empower sellers with knowledge, processes, and tools to hit revenue goals.

The position emphasizes leading method adoption, developing playbooks, and measuring impact, with experience in Salesforce and contemporary enablement platforms.