Sales Enablement Manager, School

Cengage Group; Massachusetts; On-site; USD 78,000 - 83,000; Full time

Job summary

Cengage Group in Massachusetts seeks a Sales Enablement Manager to enhance sales productivity through effective training and program implementation. This role involves collaborating with diverse teams to equip sales professionals with necessary skills and tools. Ideal candidates should have a Bachelor's degree and over 5 years of relevant experience.

In addition to a base salary range of $78,000 - $83,000, the position includes an incentive bonus program and opportunities for career advancement.

Qualifications

• 5+ years of experience in Sales Enablement, Sales Training, or Sales Operations.
• Experience implementing and supporting formal sales methodologies.
• Strong facilitation, coaching, and presentation skills.

Responsibilities

• Lead and reinforce sales methodologies through training.
• Develop sales playbooks and maintain documentation.
• Conduct skills assessments and support frontline managers.

Skills

Sales Enablement

Coaching

Project Management

Facilitation

CRM Platforms

Education

Bachelor's degree in Business, Marketing, Communications, or related field

Tools

Salesforce

Gong

Highspot

Job description

At Cengage, our employees have direct engagement in helping learners around the world discover the power and joy of learning. We are bonded by our shared purpose—driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

The Sales Enablement Manager is responsible for driving sales productivity and effectiveness through the design, implementation, and continuous improvement of sales methodologies, training programs, coaching initiatives, and enablement technologies. This role partners closely with Sales Leadership, Revenue Operations, Marketing, and Product teams to equip sales professionals with the knowledge, skills, processes, and tools needed to achieve revenue goals.

What You'll Do Here:

Sales Methodology & Process Enablement

• Lead the implementation, adoption, and reinforcement of sales methodologies (e.g., Challenger, MEDDICC, SPIN, Consultative Selling).
• Develop and maintain sales playbooks, process documentation, and best practices.
• Align sales processes with buyer journeys and organizational growth objectives.
• Monitor methodology adoption and effectiveness through performance metrics and feedback.

Sales Coaching

• Partner with frontline managers to establish coaching frameworks and standard processes.
• Conduct skills assessments and identify performance improvement opportunities.
• Support managers in delivering effective deal, pipeline, and call coaching.
• Reinforce training through ongoing coaching programs, workshops, and field observations.

Sales Tools & Technology Enablement

• Serve as the business lead for sales enablement platforms and sales productivity tools, including CRM, conversation intelligence, learning management systems, and content management platforms.
• Develop and deliver training on sales technologies to increase adoption and effectiveness.
• Partner with Revenue Operations and IT to optimize workflows, reporting, and user experience.
• Evaluate and recommend new enablement technologies that improve seller productivity.

Performance Measurement & Continuous Improvement

• Define and track enablement critical metrics, including onboarding effectiveness, training completion, tool adoption, methodology utilization, and sales performance outcomes.
• Analyze performance data to identify gaps and recommend targeted interventions.
• Gather feedback from sales teams and leaders to continuously improve enablement programs.

Skills You'll Need Here:

• Bachelor's degree in Business, Marketing, Communications, or related field.
• 5+ years of experience in Sales Enablement, Sales Training, Sales Operations, or related commercial roles.
• Experience implementing and supporting formal sales methodologies.
• Strong facilitation, coaching, and presentation skills.
• Experience with CRM platforms (Salesforce preferred) and sales enablement technologies; Gong, SalesForce, and Highspot experience a plus.
• Excellent project management.

Preferred:

• Experience crafting onboarding programs for sales teams.
• Ability to translate strategic goals into practical content.
• Strong collaboration skills across cross-functional teams.
• Comfort with instructional compose principles and adult learning methodologies.
• Proficiency in coordinating and maintaining content libraries.
• Familiarity with business processes used in sales organizations.

Cengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.

Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities, including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at [e-mail].

The full base pay range for this position is $78,000.00 - $83,000.00 USD. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.

In this position, you will be eligible to participate in the company's discretionary incentive bonus program. The position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is 5% Annual: Individual Target.