Sales Enablement Lead — AI-Powered Content & Strategy

Cvent, Inc.; Tysons (VA); On-site; USD 90,000 - 125,000; Full time

Job summary

Cvent, Inc. is expanding its Sales Enablement team within Marketing. You will develop and execute enablement strategies that help our global sales teams accelerate deals, improve win rates, and hit bookings goals, at the intersection of Marketing, Sales, Product, and Customer Success.

The role emphasizes creating customer-facing and internal content, translating product messaging for different buyers, and managing the enablement platform. Strong collaboration and AI-driven workflows are key.

Qualifications

• 3–5+ years in B2B marketing, sales enablement, product marketing, or customer-facing roles.
• Hands-on experience using generative AI tools to improve workflows and outputs.
• Strong project management, communication, and data analysis skills.
• Ability to synthesize product and market information into clear, actionable sales guidance.
• Able to manage multiple stakeholders and deadlines in a fast-paced environment.
• Bachelor's degree in Marketing, Communications, Business, or equivalent experience.

Responsibilities

• Build and manage sales content: create/maintain customer-facing and internal assets (collateral, playbooks, proposals, templates, presentations, emails, resources).
• Translate Product Marketing messaging into practical content for every stage of the buying cycle, tailored for personas, verticals, segments, and deal stages.

Skills

B2B marketing

Sales enablement

Product marketing

Customer-facing roles

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Generative AI tools

Job description

Cvent, Inc. is expanding its Sales Enablement team within Marketing. You will develop and execute enablement strategies that help our global sales teams accelerate deals, improve win rates, and hit bookings goals, at the intersection of Marketing, Sales, Product, and Customer Success.

The role emphasizes creating customer-facing and internal content, translating product messaging for different buyers, and managing the enablement platform. Strong collaboration and AI-driven workflows are key.