Assistant Team Lead/Team Lead, Sales Enablement

Cvent, Inc.; Tysons (VA); On-site; USD 90,000 - 125,000; Full time

Job summary

Cvent, Inc. is expanding its Sales Enablement team within Marketing. You will develop and execute enablement strategies that help our global sales teams accelerate deals, improve win rates, and hit bookings goals, at the intersection of Marketing, Sales, Product, and Customer Success.

The role emphasizes creating customer-facing and internal content, translating product messaging for different buyers, and managing the enablement platform. Strong collaboration and AI-driven workflows are key.

Qualifications

• 3–5+ years in B2B marketing, sales enablement, product marketing, or customer-facing roles.
• Hands-on experience using generative AI tools to improve workflows and outputs.
• Strong project management, communication, and data analysis skills.
• Ability to synthesize product and market information into clear, actionable sales guidance.
• Able to manage multiple stakeholders and deadlines in a fast-paced environment.
• Bachelor's degree in Marketing, Communications, Business, or equivalent experience.

Responsibilities

• Build and manage sales content: create/maintain customer-facing and internal assets (collateral, playbooks, proposals, templates, presentations, emails, resources).
• Translate Product Marketing messaging into practical content for every stage of the buying cycle, tailored for personas, verticals, segments, and deal stages.

Skills

B2B marketing

Sales enablement

Product marketing

Customer-facing roles

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Generative AI tools

Job description

Overview:

Our Culture and Impact

Cvent is a leading meetings, events, and hospitality technology provider with more than 6,000+ employees and 34,000+ customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.

AI at Cvent: Leading the Future

Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our DNA. We’re looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you’ll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.

Throughout our interview process, you’ll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact. If you’re excited to be part of a team that’s leading the way in AI-powered collaboration, we’d love to meet you.

Cvent is expanding its Sales Enablement team within Marketing. You'll develop and execute enablement strategies and resources that help our global sales teams accelerate deals, improve win rates, and hit bookings goals, sitting at the intersection of Marketing, Sales, Product, and Customer Success.

In This Role, You Will:

Build and manage sales content

• Create and maintain customer-facing and internal assets, including collateral, playbooks, proposals, business case templates, presentations, email cadences, and competitive resources.
• Translate Product Marketing messaging into practical content for every stage of the buying cycle, adapted for different personas, verticals, segments, and deal stages.

Support launches, campaigns, and commercial programs

• Partner cross-functionally to develop field guidance, talk tracks, launch communications, and enablement newsletters for product launches, promotions, and partner initiatives.

Manage the enablement platform and content operations

• Maintain our sales enablement platform as the trusted destination for sales content, focusing on content governance, discoverability, and adoption.
• Deeply analyze and report on platform metrics to increase adoption and usage, improve content effectiveness, and understand sales impact.

Use AI as a daily enablement advantage

• Use approved AI tools daily to accelerate content generation, personalization, content repurposing, and seller-ready insights; build and document repeatable AI-assisted workflows.

Measure performance and improve

• Track content adoption, usage, platform health, and program performance; connect field feedback and data to actionable recommendations for stakeholders.

Here’s What You Need:

• 3-5+ years in B2B marketing, sales enablement, product marketing, or customer-facing roles.
• Hands-on experience using generative AI tools to improve workflows and enhance outputs.
• Strong project management, communication, and data analysis skills.
• Ability to synthesize product and market information into clear, actionable sales guidance.
• Able to manage multiple stakeholders and deadlines in a fast-paced environment.
• Bachelor's degree in Marketing, Communications, Business, or equivalent experience.

How Success Will Be Measured:

• High-quality, on-brand enablement content delivered on time and adopted by sellers.
• Improved sales enablement platform hygiene, content discoverability, and seller engagement.
• Effective execution of launches, campaigns, and commercial programs with clear impact reporting.
• Measurable efficiency and quality gains from AI-assisted workflows, without compromising accuracy or accountability.