Sales Enablement Manager

expand group; New York (NY); On-site; USD 80,000 - 120,000; Full time

Job summary

expand group, a fast-growing B2B SaaS company, is seeking a Sales Enablement Manager to enhance their sales function. The role involves developing compelling sales materials, collaborating with sales leadership, and improving sales readiness. Candidates should have 4–8 years of experience in sales enablement or product marketing, along with strong writing skills. This position offers the chance to impact revenue growth in a dynamic, collaborative environment.

Qualifications

• 4–8 years’ experience in sales enablement or similar GTM role.
• Experience supporting enterprise sales teams.
• The ability to translate technical products into clear value.

Responsibilities

• Develop and maintain sales collateral.
• Create sales playbooks and enablement frameworks.
• Support sales onboarding and readiness.

Skills

Sales enablement experience

Content development

Strong writing and storytelling

Experience with B2B SaaS

Understanding of outbound sales

Job description

I’m partnering with a fast-growing B2B SaaS company transforming the retail media space through AI-powered technology.

The business works with major retailers, marketplaces, and brands globally, helping them unlock new revenue streams, improve campaign performance, and strengthen their competitive position in a rapidly evolving market.

They are now looking for a Sales Enablement Manager to help scale their go-to-market function and equip the sales team with the messaging, content, and tools needed to win complex enterprise deals.

This is a high-impact role sitting at the intersection of sales, marketing, and product, with a clear focus on improving outbound effectiveness, strengthening sales readiness, and supporting pipeline generation.

The Role

As Sales Enablement Manager, you will own and improve the commercial materials, messaging, and enablement frameworks that support the full sales cycle.

You’ll work closely with sales leadership, SDRs, product, and marketing to turn complex product capabilities into clear, compelling business value for senior retail and brand stakeholders.

Key responsibilities:

• Develop and maintain high-quality sales collateral, including pitch decks, one-pagers, case studies, proposals, and event materials.
• Translate complex AI, SaaS, and retail media capabilities into sharp, commercially compelling messaging.
• Create sales playbooks, talk tracks, objection-handling guides, and enablement frameworks.
• Partner with sales teams to improve outbound campaigns, prospect engagement, and pipeline generation.
• Build messaging by industry, persona, use case, and stage of the sales cycle.
• Support sales onboarding and ongoing readiness initiatives.
• Work with product and marketing to ensure consistent positioning across GTM activity.
• Support events, conferences, sponsorships, and field enablement with tailored messaging and collateral.
• Gather feedback from prospects and sales teams to continuously improve content and positioning.
• Track the effectiveness of enablement initiatives and iterate based on performance data.

What we’re looking for

• 4–8 years’ experience in sales enablement, product marketing, revenue enablement, or a similar GTM role within B2B SaaS.
• Experience supporting enterprise sales teams and complex buying cycles.
• Strong writing, storytelling, and content development skills.
• The ability to translate technical or complex products into clear commercial value.
• Experience working cross-functionally with sales, product, marketing, and leadership teams.
• A strong understanding of outbound sales, pipeline generation, and sales readiness.
• Experience in retail media, ad-tech, martech, e-commerce, or AI-powered SaaS would be a strong plus, but is not essential.

Why this role?

• This is a great opportunity to join a high-growth SaaS company operating in one of the most exciting areas of retail, media, and AI.
• You’ll have real ownership, direct exposure to senior stakeholders, and the chance to build enablement foundations that materially impact revenue growth.
• The environment is fast-moving, collaborative, and entrepreneurial, with plenty of autonomy and scope to shape how the sales team goes to market.