Sales Enablement Director - Strategy, AI & Growth

ritehite; Wisconsin; On-site; USD 120,000 - 190,000; Full time

Job summary

Rite-Hite, a global leader in loading dock and door equipment, seeks a Director of Sales Enablement to design, deliver, and advance our enterprise enablement strategy across Rite-Hite, Service, and Allied lines. You will equip frontline sellers with the skills, knowledge, tools, and playbooks to ramp quickly and perform consistently.

Lead onboarding, curricula, and the enterprise playbook library; drive tool adoption (Salesforce and selling tools); and modernize enablement with AI, adaptive

Responsibilities

• Design, deliver, and modernize the enterprise sales enablement strategy including onboarding, role-based training, playbooks, tool adoption, and role readiness for the sales organization.
• Own Rite Hite University's sales curricula for onboarding and continuing education, ensuring content is current and delivered across in-person, virtual, and self-paced formats.
• Own the enterprise sales playbook library covering prospecting, discovery, solution selling, negotiation, and multi-line selling across Rite-Hite, Service, and Allied products.
• Drive Salesforce and sales tool adoption by embedding tools into daily seller workflows through training, reinforcement, and adoption measurement.
• Build and deliver ongoing skill development programs covering product knowledge, industry acumen, customer insight, and selling skills for all sales roles from Territory Rep to Key Account Manager.
• Assess and track sales capability through readiness frameworks, skill assessments, and performance analytics to identify gaps and guide development investments.
• Partner with Regional and District Sales Leaders to translate coaching observations into structured training responses.
• Continuously scan the external market for emerging enablement practices, pilot and scale those that fit the business model and drive seller impact.
• Lead the modernization of sales enablement through AI-enabled content generation, adaptive learning platforms, digital coaching tools, and analytics-driven insights.
• Establish external benchmarks and drive year-over-year improvement of programs, tools, and business outcomes.
• Champion structured experimentation with pilots, clear success criteria, and scale what works.

Job description

Rite-Hite, a global leader in loading dock and door equipment, seeks a Director of Sales Enablement to design, deliver, and advance our enterprise enablement strategy across Rite-Hite, Service, and Allied lines. You will equip frontline sellers with the skills, knowledge, tools, and playbooks to ramp quickly and perform consistently.

Lead onboarding, curricula, and the enterprise playbook library; drive tool adoption (Salesforce and selling tools); and modernize enablement with AI, adaptive