Director Sales Enablement

ritehite; Wisconsin; On-site; USD 120,000 - 190,000; Full time

Job summary

Rite-Hite, a global leader in loading dock and door equipment, seeks a Director of Sales Enablement to design, deliver, and advance our enterprise enablement strategy across Rite-Hite, Service, and Allied lines. You will equip frontline sellers with the skills, knowledge, tools, and playbooks to ramp quickly and perform consistently.

Lead onboarding, curricula, and the enterprise playbook library; drive tool adoption (Salesforce and selling tools); and modernize enablement with AI, adaptive

Responsibilities

• Design, deliver, and modernize the enterprise sales enablement strategy including onboarding, role-based training, playbooks, tool adoption, and role readiness for the sales organization.
• Own Rite Hite University's sales curricula for onboarding and continuing education, ensuring content is current and delivered across in-person, virtual, and self-paced formats.
• Own the enterprise sales playbook library covering prospecting, discovery, solution selling, negotiation, and multi-line selling across Rite-Hite, Service, and Allied products.
• Drive Salesforce and sales tool adoption by embedding tools into daily seller workflows through training, reinforcement, and adoption measurement.
• Build and deliver ongoing skill development programs covering product knowledge, industry acumen, customer insight, and selling skills for all sales roles from Territory Rep to Key Account Manager.
• Assess and track sales capability through readiness frameworks, skill assessments, and performance analytics to identify gaps and guide development investments.
• Partner with Regional and District Sales Leaders to translate coaching observations into structured training responses.
• Continuously scan the external market for emerging enablement practices, pilot and scale those that fit the business model and drive seller impact.
• Lead the modernization of sales enablement through AI-enabled content generation, adaptive learning platforms, digital coaching tools, and analytics-driven insights.
• Establish external benchmarks and drive year-over-year improvement of programs, tools, and business outcomes.
• Champion structured experimentation with pilots, clear success criteria, and scale what works.

Job description

At Rite-Hite, your work makes an impact. As the global leader in loading dock and door equipment, we design and deliver solutions that keep our customers safe, secure, and productive. Here, you'll find innovation, stability, and the chance to grow your career as part of a team that's always looking ahead.

Primary Purpose & Scope

The Director of Sales Enablement is responsible for designing, delivering, and continuously advancing Arbon's enterprise sales enablement strategy. This role ensures that frontline sellers have the skills, knowledge, tools, playbooks, and support required to ramp to productivity quickly and execute consistently across Rite-Hite, Service, and Allied product lines. Beyond program delivery, the Director actively shapes the future of sales capability at Arbon by identifying , piloting, and scaling emerging enablement practices, AI-enabled technologies, and learning innovations that keep the sales organization at the lead ing edge of B2B commercial execution.

Values and Culture Expectations

All employees are expected to consistently demonstrate Rite-Hite's Values in Action. These values shape the way we work together and how we serve our customers . This includes modeling company values in daily interactions, decision-making, and how work is accomplished. Employees are expected to contribute to a culture of accountability, collaboration, and respect .

Essential Duties & Responsibilities

Safety Responsibilities

• Support and promote a culture of safety.
• Follow all Company and OSHA safety policies and procedures.
• Proper use of required personal protective equipment (PPE)
• Report hazards, near misses and incidents promptly

Job Responsibilities

• Design, deliver, and continuously modernize the enterprise sales enablement strategy including onboarding, role-based training, playbooks, tool adoption, and role readiness for the Arbon sales organization.
• Own Rite Hite University's sales curricula for onboarding and continuing education, ensuring content is current, high-quality, and delivered effectively across in-person, virtual, and self-paced formats.
• Own the enterprise sales playbook library covering prospecting, discovery, solution selling, negotiation, and the expanded multi-line selling motion across Rite-Hite, Service, and Allied products.
• Drive Salesforce and sales tool adoption by embedding tools into daily seller workflows through training, reinforcement, and adoption measurement - ensuring adoption is sustained, not just achieved at launch.
• Build and deliver ongoing skill development programs covering product knowledge, industry acumen, customer insight, and selling skills for all sales roles from Territory Rep to Key Account Manager.
• Assess and track sales capability through readiness frameworks, skill assessments, and performance analytics to identify gaps and guide targeted development investments.
• Partner with Regional Sales Leaders and District Sales Leaders to translate coaching observations and field performance data into structured training responses.
• Continuously scan the external market for emerging sales enablement practices, technologies, and vendor solutions; pilot, evaluate, and scale those that fit Arbon's business model and drive measurable seller impact.
• Lead the modernization of sales enablement through AI-enabled content generation, adaptive learning platforms, digital coaching tools, conversation intelligence, and analytics-driven insights.
• Establish external benchmarks against best-in-class B2B sales enablement organizations and drive year-over-year improvement of programs, tools, and business outcomes.
• Champion structured experimentation - design pilots with clear success criteria, measure impact rigorously, and scale what works while sunsetting what does not.
• Partner with the MTZ and ISG Business Units, Distribution Organizations, and functional support teams to understand evolving sales capability needs, share best practices, and jointly develop ideation and innovation approaches that keep Arbon at the cutting edge of B2B sales enablement.
• Partner wit