Sales Director - Fractional Roles

Total Sales HQ; Atlanta (GA); On-site; USD 45,000 - 90,000; Part time

Job summary

Total Sales HQ is seeking experienced B2B sales leaders to join our Certified Partner network as fractional directors. Start part-time, build a client base, and scale to longer engagements as your portfolio grows. Income comes from client engagements, with no fixed salary.

The role focuses on leading sales organizations, implementing systems, and driving results for diverse growing businesses. You’ll work with a support team and a structured framework to deliver measurable revenue outcomes.

Qualifications

• Led sales teams and driven commercial performance
• Experienced with B2B sales to owners and senior decision-makers
• Strong judgement, communication and accountability
• Willing to build relationships and lead sales conversations
• Able to commit consistent time to establish fractional leadership
• Looking to move into structured fractional sales leadership with support

Responsibilities

• Identify barriers to sales growth with business owners
• Deliver Profit Levers Workshops to set priorities and action plans
• Implement clear sales processes, responsibilities and reporting
• Lead regular sales reviews and maintain accountable execution
• Collaborate with a Sales Co-Pilot to move activities forward
• Lead client engagements and oversee delivery for workshops and projects

Job description

Start part-time. Work towards securing your first clients before Christmas. Build momentum for 2027.

You’ve spent years leading sales teams, developing relationships and delivering revenue.Now put that experience to work with growing businesses that need senior sales leadership on a fractional basis.

Total Sales HQ is seeking experienced B2B sales leaders to join our Certified Partner network.

There is no salary; income comes from client engagements.

The Opportunity

Many growing businesses need stronger sales leadership, clearer processes and more consistent execution.

Their owners are still driving sales themselves. Follow-up slips when delivery gets busy. Teams lack clear priorities, and the CRM provides little confidence about what happens next.

As a Fractional Sales Director, you help these businesses install the leadership, systems and accountability needed to improve sales execution.

You bring the commercial experience.

We provide The Sales Engine framework, practical support and a structured approach to developing client engagements.

What You’ll Do

• Work directly with business owners to identify barriers to sales growth.
• Deliver Profit Levers Workshops to establish priorities and an action plan.
• Implement clear sales processes, responsibilities and reporting.
• Lead regular sales reviews and hold teams accountable.
• Work with a Sales Co-Pilot to keep agreed activity moving.

Your role is to provide leadership and drive implementation.

The Sales Engine

Our delivery framework brings together four essentials:

• LeadershipSet priorities, clarify responsibilities and establish accountability.
• Systems and ProcessesImplement CRM, dashboards, playbooks and automation that support consistent execution.
• SupportWork with a trained Sales Co-Pilot who supports outreach, follow-up, pipeline management and reporting.
• Performance ManagementEstablish a regular sales rhythm that keeps teams focused and clients informed.

Start Part-Time. Increase Your Commitment as Your Client Portfolio Grows.

You can begin alongside your current role, subject to your employment obligations and available capacity.Start by defining your niche, developing your offer and opening conversations within your network.

As you secure clients and establish a delivery rhythm, you can increase your commitment towards full-time fractional work.

This requires consistent time for prospecting, sales conversations and client delivery. Our systems and support help you organise and carry out that work.

Start Before Christmas. Build Momentum for 2027.

If fractional sales leadership is part of your plan for 2027, now is the time to start preparing.

The goal is to use the weeks before Christmas to:

• Complete your initial training and preparation.
• Define your target market and client offer.
• Activate your outreach and follow-up.
• Work towards securing your first paid workshop or ongoing engagement.

Client outcomes and timing vary, but starting now gives you time to develop relationships and opportunities before January.

How Will You Get Clients?

You know how to lead sales. The question is: how do you create a consistent flow of conversations with businesses that need your experience?

We help you do that through a combination of people, systems, campaigns and networking.

1. Your Sales Co-Pilot and Support Team

You’ll have a Sales Co-Pilot and support team to help drive lead generation, outreach and follow-up.

They support the activity needed to get conversations started and keep opportunities moving.You focus on building relationships, leading sales conversations and converting opportunities into clients.

2. The Total Sales Collective — Launching in January

The Total Sales Collective is designed to help you build connections and engagement through a local networking chapter.

It creates another way to meet business owners, develop relationships and start conversations about the sales challenges they face.

3. Tools That Give You a Reason to Start Conversations

You’ll have access to tools designed to engage prospects and demonstrate your expertise, including:

• AI Sales Dojo — a tool to help salespeople improve their sales conversations.
• Sales Growth Assessment — a way to identify the gaps holding a business back.
• Sales Engine Keynote — a presentation designed to introduce business owners to a better approach to sales growth.
• Profit Levers Workshop — a paid engagement that helps clients identify opportunities and establish a plan.

These give you practical ways to create interest, demonstrate value and move conversations forward.

4. AI Campaign Builder and More Than 80 Lead Generation Strategies

Use our AI Campaign Builder to develop an activity plan around your market, experience and goals.

Draw from more than 80 proven low-cost or no-cost lead generation strategies, including ways to engage your existing network, reconnect with past contacts, build referral relationships and reach new prospects.

Your Co-Pilot and support team help with outreach and follow-up. You lead the relationships, sales conversations and client engagements.

The aim is simple: create more of the right conversations and turn them into paying clients.

How Income Is Generated

Partners charge clients for paid workshops, implementation projects and ongoing fractional sales leadership.

You can start part-time, focus on securing your first clients and increase your commitment as your client portfolio grows.

Your income depends on the engagements you secure and retain, your pricing and your delivery costs.This is a self-employed Certified Partner opportunity. An upfront certification investment and ongoing support fees apply. Full details are provided before you make a commitment.

Who We're Looking For

Experienced B2B sales leaders who:

• Have led sales teams and improved commercial performance.
• Can work confidently with owners and senior decision-makers.
• Bring strong judgement, communication and accountability.
• Are willing to build relationships and lead sales conversations.
• Can commit consistent time to getting established.
• Want to move into fractional sales leadership with a structured framework and support team behind them.

This opportunity isn’t for everyone.

We’re looking for experienced sales leaders who are serious about building a fractional sales agency and prepared to commit the time, effort and investment required to get started.

This is a self-employed Certified Partner opportunity. An upfront certification investment and ongoing support fees apply.

Start part-time. Work towards your first clients before Christmas. Build momentum for 2027.