Sales Development Representative

Sun IP; New York (NY); Hybrid; USD 50,000 - 70,000; Full time

Job summary

Sun IP is seeking a Sales Development Representative to drive qualified leads and schedule product demos. You will perform outbound calls, manage multi-touch sequences via email, phone, and LinkedIn, and document all prospect interactions in our CRM.

Collaborate with Account Executives and Marketing to optimize lead generation, refine messaging, and ensure consistent outreach. Hybrid and remote options available for this role, based in New York.

Qualifications

• 1–2 years in a sales or business development role (SaaS or technology sales a plus). Internship experience accepted.
• Exceptional verbal and written communication skills.
• Proven ability to deliver engaging presentations and articulate value propositions clearly.
• Experience using CRM platforms (Zoho, HubSpot, Apollo or similar).
• Self-starter with a strong work ethic and ability to thrive in a fast-paced, target-driven environment.

Responsibilities

• Make outbound calls daily to prospective clients across various industries.
• Utilize CRM software to manage multi-touch outreach sequences including emails, calls, and LinkedIn messages.
• Maintain accurate and up-to-date records of all prospect interactions and activities in the CRM.
• Schedule a minimum of one product demo per day by identifying and qualifying potential customers.
• Collaborate closely with Account Executives and Marketing to optimize lead generation strategies.
• Continuously refine messaging and outreach tactics based on performance data and feedback.
• Represent the company with professionalism and enthusiasm in all communications.

Skills

Verbal and written communication

Self-starter

Fast-paced / target-driven

Lead generation / outreach

Presentation skills

Tools

Zoho CRM

HubSpot

Apollo

Job description

Sun IP is a technology-enabled provider of global intellectual property services, supporting law firms and corporate IP teams across filings, translations, renewals, and IP support services. We deliver high-quality patent and trademark solutions through a combination of subject matter expertise, service excellence, and a secure, cloud-based platform.

We are expanding our go-to-market organization to support continued growth across patent and trademark renewals, while building a foundation for broader service offerings including filings, translations, and recordals.

We are seeking a highly motivated Sales Development Representative to join our dynamic revenue generation team. As a key player in our growth strategy, you will be responsible for generating qualified leads and scheduling product demos through proactive outreach and strategic engagement.

We have hybrid and remote options available for this role.

Key Responsibilities:

• Make outbound calls daily to prospective clients across various industries.
• Utilize CRM software to manage and execute multi-touch outreach sequences including emails, calls, and LinkedIn messages.
• Maintain accurate and up-to-date records of all prospect interactions and activities in the CRM.
• Schedule a minimum of one product demo per day by identifying and qualifying potential customers.
• Collaborate closely with Account Executives and Marketing to optimize lead generation strategies.
• Continuously refine messaging and outreach tactics based on performance data and feedback.
• Represent the company with professionalism and enthusiasm in all communications.

Qualifications:

• 1–2 years of experience in a sales or business development role (experience in SaaS or technology sales is a plus). Internship experience accepted.
• Exceptional verbal and written communication skills with a strong ability to craft compelling outreach messages.
• Proven ability to deliver engaging presentations and articulate value propositions clearly.
• Experience using CRM platforms (e.g., Zoho, HubSpot, Apollo or similar).
• Self-starter with a strong work ethic and a passion for sales and business development.
• Ability to thrive in a fast-paced, target-driven environment.