Sales Development Specialist

Pareto Solutions Group, Inc.; Peachtree Corners (GA); On-site; USD 42,000 - 62,000; Full time

Job summary

Pareto Solutions Group, Inc. seeks a driven Sales Development Representative focused on lead generation to fuel our growing sales pipeline. You will research, qualify, and hand off high-potential leads, and support outbound campaigns with email, calls, and social outreach.

This role partners with the sales team to ensure timely demos and accurate CRM updates. The ideal candidate is curious, detail-oriented, and comfortable working independently within a collaborative team, with solid

Qualifications

• Bachelor’s degree preferred and relevant coursework
• Strong written and verbal communication skills
• Experience with lead generation or sales internships is a plus

Responsibilities

• Lead Research and Identification: research and identify new leads using Salesforce, LinkedIn and databases.
• Collaboration and Support: work with sales to understand customer profiles and provide actionable leads.
• Outbound Outreach: assist in executing email, phone, and social outreach; schedule meetings and demos.
• Lead Database Management: maintain lead databases and track outreach in CRM.
• Data Tracking and Reporting: analyze lead-gen results and prepare performance insights.

Skills

Lead generation

Communication skills

Independent & team work

Detail-oriented

MS Office

Social media proficiency

LinkedIn familiarity

Education

Bachelor's degree preferred

Tools

Salesforce

Job description

We are seeking an enthusiastic and proactive Sales Development Representative with a focus on lead generation to join our dynamic sales team. This role will provide you with hands-on experience in developing sales strategies, identifying potential leads, and supporting our sales efforts in driving new business. You will play a key role in generating high-quality leads that will contribute to the company's growth and sales objectives.

Responsibilities

Lead Research and Identification:

• Utilize various tools (Salesforce, LinkedIn, industry-specific databases, etc.) to research and identify new leads.
• Qualify leads based on industry, size, and potential business fit.
• Maintain and update lead databases, ensuring all data is accurate and current.

Collaboration and Support:

• Work closely with sales staff and managers to understand the customer profile and target market.
• Support the sales team with lead qualification, ensuring they receive relevant and actionable leads.
• Provide regular updates on lead generation progress, including challenges and successes, to the Sales Manager.

Outbound Outreach:

• Assist in executing outbound lead generation strategies through email campaigns, phone calls, and social media outreach.
• Schedule meetings and product demos with qualified leads for the sales team.

Lead Database Management:

• Update and maintain lead generation activities in Salesforce, ensuring accurate and timely tracking of outreach.
• Assist in managing the sales pipeline and documenting lead status.

Data Tracking and Reporting:

• Track and analyze lead generation efforts and outcomes to ensure KPIs are being met.
• Assist in generating reports that summarize lead generation activities, performance, and key insights.

Qualifications

• Bachelor's degree preferred
• Strong interest in sales and lead generation processes.
• Excellent communication skills (written and verbal).
• Ability to work independently and as part of a team.
• Basic understanding of CRM tools (Salesforce) is a plus.
• Familiarity with social media platforms and professional networking sites (LinkedIn, etc.) is desirable.
• Detail-oriented with a strong organizational mindset.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).

Preferred Skills

• Experience in lead generation or sales internships.
• Knowledge of digital marketing or sales automation tools.
• Strong problem-solving abilities and initiative.