Sales Development Representative

groundcover; Boston (MA); On-site; USD 60,000 - 85,000; Full time

Job summary

groundcover is hiring a Sales Development Representative (SDR) to own top-of-funnel pipeline generation for our cloud-native observability platform. You will identify and qualify high-potential accounts, engaging technical stakeholders and partnering with Account Executives and Growth Marketing to accelerate sales velocity.

You will prospect target accounts, execute multichannel outreach across email, LinkedIn, and calls, and maintain clean CRM data.

Qualifications

• 1–2 years of professional experience (internships allowed).
• Bonus points for SDR/BDR experience in a B2B SaaS or software company.
• Strong interest in cloud-native ecosystems, observability and developer-first platforms.
• Proven track record of executing to hit top-of-funnel pipeline and quota targets.
• Excellent written and verbal communication with ability to tailor messages to technical decision-makers.
• Observability experience is a plus, not required.

Responsibilities

• Pipeline Generation: Prospect, identify, and qualify target accounts to drive qualified opportunities for the sales pipeline.
• Multichannel Outreach: Execute outbound strategies across email, LinkedIn, cold calling, and social channels tailored to tech-focused buyer personas.
• Cross-Functional Collaboration: Partner with Account Executives and Growth Marketing Managers to align campaigns and pipelines.
• MEDDIC Qualification: Qualify leads using structured methodologies to evaluate buyer fit, economic motivation, and technical requirements.
• CRM & Data Hygiene: Maintain clean pipeline and account data in CRM and sales engagement platforms.

Skills

Pipeline generation

Multichannel outreach

Cross-functional collaboration

MEDDIC framework

Tools

CRM

Job description

As a Sales Development Representative (SDR) at groundcover, you will own top-of-funnel pipeline generation for our cloud-native observability platform. You will identify and qualify high-potential accounts, engage prospective technical stakeholders, and partner closely with our Account Executives and Growth Marketing team to accelerate sales velocity.
On a day-to day basis, you will be responsible for:

• Pipeline Generation: Prospect, identify, and qualify target accounts to drive qualified opportunities for the sales pipeline.
• Multichannel Outreach: Execute outbound strategies across email, LinkedIn, cold calling, and social channels tailored to tech-focused buyer personas.
• Cross-Functional Collaboration: Partner directly with Account Executives and Growth Marketing Managers to ensure campaign alignment and pipeline efficiency.
• MEDDIC Qualification: Qualify leads using structured methodologies to evaluate buyer fit, economic motivation, and technical requirements.
• CRM & Data Hygiene: Maintain clean pipeline and account data in CRM and sales engagement platforms.

Requirements:

• Experience: 1-2 years of professional experience (can include internships) Bonus points for Sales or Business Development Representative (SDR/BDR) experience in a B2B SaaS or software company.
• Technical Curiosity: Passion for understanding cloud-native ecosystems, observability, and developer-first platforms.
• Execution & Drive: Proven track record of hitting top-of-funnel pipeline and quota targets.
• Communication Skills: Exceptional written and verbal communication skills, with an ability to tailor messages to technical decision-makers.
• Observability: Experience or exposure to the observability space is a strong plus, but not required