Sales Development Manager: Lead SDRs in K-12 Education

Newsela Inc.

United States

Remote

USD 80,000 - 120,000

Full time

14 days+

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Job summary

Newsela Inc. seeks a Manager of Sales Development to lead and coach a growing SDR team, designing lead-generation strategies that drive strategic conversations with district and school administrators.

You will coach onshore SDRs, optimize meetings and pipeline metrics, and partner with Sales Leaders to align on territory priorities. The role emphasizes data-driven improvements and thoughtful adoption of AI tools to boost productivity.

Qualifications

2-3+ years of sales experience or 1+ years of SDR management; prior people management is highly desired.
Proven track record of hitting goals and coaching others to success metrics.
Strong ability to develop and execute lead generation strategies across the team.
Experience coaching with Gong, Salesloft, and Slack; proficient with Salesforce.

Responsibilities

Lead, coach, and develop a team of onshore SDRs driving partnerships with K-12 schools and districts.
Own SDR team performance across meetings, pipeline, conversion rates, and territory coverage using data-driven insights.
Partner with Sales Leaders and Account Executives to align on strategy, lead follow-up, and territory priorities.
Develop and implement scalable lead-generation playbooks, cadences, and enablement to improve SDR productivity.
Recruit, onboard, develop, and retain top SDR talent with clear coaching and feedback.
Collaborate with cross-functional teams to improve processes and support broader goals.
Leverage Salesforce, Salesloft, Gong, and other tools for performance management and reporting.
Adopt AI tools to enhance outreach, research, and workflow efficiency.