Head of SDRs – Education Sales Growth & Strategy

Newsela Inc.; Northern (KY); Remote; USD 80,000 - 120,000; Full time

Benefits offered by this job

Incentive stock options

Benefits

Job summary

Newsela Inc. is seeking a Manager of Sales Development to lead and coach a team of onshore SDRs targeting K–12 districts and schools. You will design lead generation strategies, optimize meetings, and drive robust pipeline in collaboration with sales leadership and Account Executives.

You will leverage Salesforce, Gong, and Salesloft to monitor performance, implement process improvements, and adopt AI tools to boost outreach quality and efficiency across inbound and outbound motions.

Qualifications

• 2–3+ years of sales experience or 1+ years in SDR management with a proven coaching record.
• Strong track record of meeting goals and coaching others to success metrics.
• Proficiency with Salesforce and other sales tools; experience coaching with Gong, Salesloft, and Slack.

Responsibilities

• Lead, coach, and develop a team of SDRs.
• Design and implement lead generation strategies for district and school stakeholders.
• Own SDR team performance across meetings, pipeline, conversion rates, and territory coverage.
• Collaborate with sales leaders and Account Executives on account strategy and follow-up.
• Build scalable outreach processes, cadences, and enablement to improve SDR output.

Skills

Leadership & coaching

Sales leadership

Data-driven

Cross-functional collaboration

Tools

Salesforce

Gong

Salesloft

Slack

Job description

Newsela Inc. is seeking a Manager of Sales Development to lead and coach a team of onshore SDRs targeting K–12 districts and schools. You will design lead generation strategies, optimize meetings, and drive robust pipeline in collaboration with sales leadership and Account Executives.

You will leverage Salesforce, Gong, and Salesloft to monitor performance, implement process improvements, and adopt AI tools to boost outreach quality and efficiency across inbound and outbound motions.