K-12 SDR Growth Leader & Enablement Coach

Newsela Inc.; United States; On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Learning stipend

Health insurance

Wellness discounts

Commuter benefits

Unlimited PTO

Job summary

Newsela Inc. is seeking a Manager of Sales Development to lead, coach, and develop a onshore SDR team that initiates partnerships with K–12 schools and districts nationwide.

You will own SDR performance across meetings, pipeline generation, conversion rates, and territory coverage, partner with Sales Leaders and Account Executives, and build scalable outreach playbooks and cadences. The ideal candidate has a proven coaching background, experience with Salesforce and Salesloft, and a passion for

Qualifications

• 2+ years of sales development experience or 1+ years in SDR management.
• Proven track record coaching teams to hit goals and quotas.
• Proficient with Salesforce and sales enablement tools.
• Experience with AI-enabled outreach and data-driven improvement.
• Strong collaboration across sales, marketing, and product teams.

Responsibilities

• Lead, coach, and develop a team of onshore SDRs; drive partnerships with K–12 schools and districts.
• Own SDR performance across meetings, pipeline generation, conversion rates, and territory coverage; use data to improve outcomes.
• Partner with Sales Leaders and Account Executives to align on account strategy and shared goals.
• Develop and implement lead-generation strategies that resonate with district and school administrators.
• Build scalable processes, outreach playbooks, cadences, and enablement to boost SDR productivity.
• Recruit, onboard, develop, and retain high-performing SDR talent with clear coaching and feedback.
• Collaborate with internal teams to improve cross-functional processes and broader company goals.
• Leverage Salesforce, Salesloft, Gong, and other tools to manage performance, workflows, and reporting.
• Drive adoption of AI tools to improve outreach and prospect research.

Skills

People management

Sales coaching

SDR leadership

Lead generation strategies

Sales productivity

Forecasting & reporting

Tools

Salesforce

Salesloft

Gong

Slack

Job description

Newsela Inc. is seeking a Manager of Sales Development to lead, coach, and develop a onshore SDR team that initiates partnerships with K–12 schools and districts nationwide.

You will own SDR performance across meetings, pipeline generation, conversion rates, and territory coverage, partner with Sales Leaders and Account Executives, and build scalable outreach playbooks and cadences. The ideal candidate has a proven coaching background, experience with Salesforce and Salesloft, and a passion for