Manager of Sales Development

Newsela Inc.; United States; On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Learning stipend

Health insurance

Wellness discounts

Commuter benefits

Unlimited PTO

Job summary

Newsela Inc. is seeking a Manager of Sales Development to lead, coach, and develop a onshore SDR team that initiates partnerships with K–12 schools and districts nationwide.

You will own SDR performance across meetings, pipeline generation, conversion rates, and territory coverage, partner with Sales Leaders and Account Executives, and build scalable outreach playbooks and cadences. The ideal candidate has a proven coaching background, experience with Salesforce and Salesloft, and a passion for

Qualifications

• 2+ years of sales development experience or 1+ years in SDR management.
• Proven track record coaching teams to hit goals and quotas.
• Proficient with Salesforce and sales enablement tools.
• Experience with AI-enabled outreach and data-driven improvement.
• Strong collaboration across sales, marketing, and product teams.

Responsibilities

• Lead, coach, and develop a team of onshore SDRs; drive partnerships with K–12 schools and districts.
• Own SDR performance across meetings, pipeline generation, conversion rates, and territory coverage; use data to improve outcomes.
• Partner with Sales Leaders and Account Executives to align on account strategy and shared goals.
• Develop and implement lead-generation strategies that resonate with district and school administrators.
• Build scalable processes, outreach playbooks, cadences, and enablement to boost SDR productivity.
• Recruit, onboard, develop, and retain high-performing SDR talent with clear coaching and feedback.
• Collaborate with internal teams to improve cross-functional processes and broader company goals.
• Leverage Salesforce, Salesloft, Gong, and other tools to manage performance, workflows, and reporting.
• Drive adoption of AI tools to improve outreach and prospect research.

Skills

People management

Sales coaching

SDR leadership

Lead generation strategies

Sales productivity

Forecasting & reporting

Tools

Salesforce

Salesloft

Gong

Slack

Job description

• As the Manager of Sales Development, you will help lead the growth engine of our sales team by coaching and developing a team of Sales Development Representatives (SDRs)
• Reporting to the Director of Strategic sales, you will play a key role in designing and implementing lead generation strategies that drive success in strategic conversations with District and School Administrators
• Your ability to continuously improve team performance and exceed territory goals will be integral to Newsela’s mission of bringing meaningful classroom learning to every student
• You’ll contribute to an inspiring mission to transform teaching and learning in classrooms across the U.S
• Lead, coach, and develop a team of onshore SDRs who play a critical role in initiating partnerships with K–12 schools and districts
• Own SDR team performance across meetings, qualified pipeline generation, conversion rates, and territory coverage; use data to identify opportunities to strengthen execution and business outcomes
• Partner with sales leaders and Account Executives across the Customer organization to align on account strategy, lead follow-up, meeting quality, territory priorities, and shared goals
• Develop and implement lead-generation strategies that resonate with district and school administrators and support strategic sales motions
• Build scalable processes, outreach playbooks, cadences, and enablement that improve SDR productivity and create a consistent prospect experience
• Recruit, onboard, develop, and retain high-performing SDR talent while providing clear coaching, feedback, and performance management
• Collaborate with internal teams to improve cross-functional processes and execute on broader company goals
• Leverage Salesforce, Salesloft, Gong, and other sales tools to manage team performance, workflows, and reporting effectively
• Drive thoughtful adoption of AI tools and best practices to improve SDR productivity, personalize outreach, strengthen prospect research, and streamline inbound and outbound workflows

Benefits

• Generous time off for your most important job — maternity, paternity, and adoption
• Continue your learning - on us!
• Healthcare (pets included)
• Discounts and resources to stay healthy
• Commuter savings (trains/bikes)
• Unlimited time Off

You excel at inter-departmental collaboration and understand the value of partnering across teams to achieve company goalsDirect experience of hitting goals, and holding yourself and coaching others to be accountable to success metricsYou have a strong ability to develop and execute lead generation strategies across your teamYou have a strong ability to identify and develop talentYou bring 2+ years of sales development experience or 1+ years of SDR management and a proven track record of coaching others. Prior people management experience is highly desiredYou are proficient in Salesforce and other sales tools, enabling you to manage and support a remote team effectively, and have experience coaching using platforms such as Gong, Salesloft & SlackYou are experimenting with and leveraging AI to drive greater efficiency in both outbound and inbound lead generation motionsYou are passionate about education and share an appreciation for Newsela’s mission of transforming learning experiences for students and teachers alike