SaaS BDR: AI-Driven Growth & Equity

The Wrap; Denver (CO); Hybrid; USD 37,000 - 44,000; Full time

Job summary

Gusto in Denver is expanding its Sales team and seeking driven Business Development Representatives (BDRs) to generate new opportunities. As a BDR, you’ll be the first touch with prospective customers, conducting outbound outreach, and setting the stage for Account Executives.

This high-energy, quota-focused role emphasizes research, multi-channel outreach, qualification, CRM discipline in Salesforce, and growing your career toward closing.

Qualifications

• 1+ years of sales or outbound prospecting experience, ideally in SaaS, HCM, HR Tech, or FinTech but specific industry experience not required.
• Expertise in outbound prospecting and sales strategy, with a proven track record of success.
• Advanced written and verbal communication skills, with the ability to craft and deliver compelling messaging.

Responsibilities

• Outbound Prospecting: Conduct over 100 cold calls to prospective buyers, facilitating next steps such as scheduling meetings for account executives to further qualify leads.
• Qualify Opportunities: Identify and nurture a large volume of prospects to qualify leads through multiple channels.
• Educate & Inspire: Communicate Gusto’s value to prospects and customers, highlighting how our platform helps businesses streamline operations and better serve their employees.
• Collaborate with AEs: Partner with Account Executives to drive pipeline generation, account planning, and meeting conversion.
• Maintain CRM Hygiene: Accurately log all activities and insights in Salesforce and maintain a disciplined, data-driven approach to outreach.
• Hit Goals & Grow: Consistently meet monthly and quarterly quotas and metrics, while contributing to a high-performing team culture focused on results and career development.
• AI Fluency: Use AI-powered workflows as a core part of how you sell: running assigned tools daily, surfacing friction and inefficiencies as you find them, and collaborating with your team to influence what gets built or improved next.

Skills

Outbound prospecting

Sales strategy

Communication

Salesforce

Independent work

Tools

Salesforce

Outreach

ZoomInfo

AI models

Job description

Gusto in Denver is expanding its Sales team and seeking driven Business Development Representatives (BDRs) to generate new opportunities. As a BDR, you’ll be the first touch with prospective customers, conducting outbound outreach, and setting the stage for Account Executives.

This high-energy, quota-focused role emphasizes research, multi-channel outreach, qualification, CRM discipline in Salesforce, and growing your career toward closing.