Roofing Marketing Manager: Brand & Campaigns Lead

Steel Partners Group; Agawam (MA); On-site; USD 90,000 - 110,000; Full time

Job summary

OMG Inc. is seeking a Marketing Manager for the Roofing Products Division in Agawam, MA. This role leads brand development, multi-channel campaigns, and cross-functional collaboration to drive growth in the commercial roofing market.

You will partner with Sales, Product Management, and NPDI to deliver messaging, launches, and campaigns that elevate brand presence and customer engagement across digital and traditional channels. Strong leadership and data-driven decision-making are essential.

Qualifications

• Bachelor’s degree in marketing or related field; MBA a plus.
• 5-7 years of marketing experience, including brand management, campaign development, and program execution.
• Proven success with multi-channel marketing campaigns that grow business.
• Strong understanding of B2B marketing; construction/roofing/industrial industries preferred.
• Excellent communication, presentation, and interpersonal skills.
• Experience managing vendors, budgets, and cross-functional projects.
• Proficiency in CRM systems, marketing automation, and analytics tools.
• Familiarity with the commercial roofing or building materials industry preferred.
• Experience supporting lead generation and sales enablement initiatives.
• Strong organizational, project management, and problem-solving skills.

Responsibilities

• Promote Safety as the Number One priority of all OMG employees.
• Brand Positioning: develop and enforce the brand identity, voice, and market positioning.
• Campaign Development & Execution: create and manage integrated marketing campaigns; collaborate with Sales and Product Management.
• Cross-Functional Collaboration with Product Managers, Sales and NPDI.
• Coordinate brand messaging across channels and touchpoints.
• Plan and execute industry trade shows and conferences; align with business goals.
• Track ROI through lead generation and post-event follow-up activities.
• Identify opportunities to expand brand visibility through events and associations.
• Manage relationships with external agencies, designers, consultants and vendors.

Skills

Brand management

Campaign development

Multi-channel marketing

Marketing automation

CRM systems

Analytics tools

Lead generation

Sales enablement

Project management

Communication skills

Education

Bachelor’s degree in marketing

MBA

Tools

CRM platforms

Google Analytics

Adobe Marketing Cloud

Job description

OMG Inc. is seeking a Marketing Manager for the Roofing Products Division in Agawam, MA. This role leads brand development, multi-channel campaigns, and cross-functional collaboration to drive growth in the commercial roofing market.

You will partner with Sales, Product Management, and NPDI to deliver messaging, launches, and campaigns that elevate brand presence and customer engagement across digital and traditional channels. Strong leadership and data-driven decision-making are essential.