Marketing Manager, Roofing Products Division

Steel Partners Group; Agawam (MA); On-site; USD 90,000 - 110,000; Full time

Job summary

OMG Inc. is seeking a Marketing Manager for the Roofing Products Division in Agawam, MA. This role leads brand development, multi-channel campaigns, and cross-functional collaboration to drive growth in the commercial roofing market.

You will partner with Sales, Product Management, and NPDI to deliver messaging, launches, and campaigns that elevate brand presence and customer engagement across digital and traditional channels. Strong leadership and data-driven decision-making are essential.

Qualifications

• Bachelor’s degree in marketing or related field; MBA a plus.
• 5-7 years of marketing experience, including brand management, campaign development, and program execution.
• Proven success with multi-channel marketing campaigns that grow business.
• Strong understanding of B2B marketing; construction/roofing/industrial industries preferred.
• Excellent communication, presentation, and interpersonal skills.
• Experience managing vendors, budgets, and cross-functional projects.
• Proficiency in CRM systems, marketing automation, and analytics tools.
• Familiarity with the commercial roofing or building materials industry preferred.
• Experience supporting lead generation and sales enablement initiatives.
• Strong organizational, project management, and problem-solving skills.

Responsibilities

• Promote Safety as the Number One priority of all OMG employees.
• Brand Positioning: develop and enforce the brand identity, voice, and market positioning.
• Campaign Development & Execution: create and manage integrated marketing campaigns; collaborate with Sales and Product Management.
• Cross-Functional Collaboration with Product Managers, Sales and NPDI.
• Coordinate brand messaging across channels and touchpoints.
• Plan and execute industry trade shows and conferences; align with business goals.
• Track ROI through lead generation and post-event follow-up activities.
• Identify opportunities to expand brand visibility through events and associations.
• Manage relationships with external agencies, designers, consultants and vendors.

Skills

Brand management

Campaign development

Multi-channel marketing

Marketing automation

CRM systems

Analytics tools

Lead generation

Sales enablement

Project management

Communication skills

Education

Bachelor’s degree in marketing

MBA

Tools

CRM platforms

Google Analytics

Adobe Marketing Cloud

Job description

Marketing Manager, Roofing Products Division

#OMG-3182

Agawam, Massachusetts, United States Marketing Full-time

Job Description

Marketing Manager

OMG Inc. is a leading manufacturer of fastening products and technologies for the commercial roofing and construction industries worldwide. Headquartered in western Massachusetts, OMG is an equal-opportunity employer prioritizing the safety of our employees and customers. The company values integrity, teamwork, diversity, trust, respect, commitment, and a passion for excellence. OMG is a global company operating manufacturing facilities in Massachusetts, Illinois, and Minnesota.

Position Overview

OMG’s Roofing Products Division is a leading manufacturer and global supplier of high-performance, Factory Mutual-approved products for the commercial roofing industry. We manufacture highly engineered roofing fasteners, insulation adhesives and roof drains and supply other rooftop components including roof mounts.

Reporting to the Vice President, Sales & Marketing, the Marketing Manager is a creative and results-oriented resource supporting and strengthening our brand presence within the commercial roofing industry. This key position collaborates across functions to develop and execute marketing initiatives that support business objectives, enhances brand awareness, and drives customer engagement. The Marketing Manager oversees the development and execution of multi-channel marketing campaigns, support brand strategy initiatives, and works closely with Sales, Product Management, and New Product Development & Innovation (NPDI) teams to deliver consistent messaging and value-driven marketing programs. This role contributes across digital, traditional, and content marketing channels while helping identify opportunities that support growth and customer success.

Responsibilities

• Promote Safety as the Number One priority of all OMG employees.
• Brand Positioning
  • Support the development and execution of the brand’s identity, voice, and market positioning.
  • Conduct market research and competitive analysis to inform marketing and brand strategies.
  • Maintain brand standards and ensure consistency across marketing channels and customer touchpoints.
• Campaign Development & Execution
  • Develop and execute integrated marketing campaigns that reinforce brand values and support business objectives.
  • Partner with Sales and Product Management to create compelling messaging and marketing materials.
  • Monitor campaign performance and provide recommendations based on data and KPIs.
• Cross-Functional Collaboration
• Collaborate with Product Managers, Sales and NPDI to align marketing initiatives and business goals.
• Promote brand awareness and messaging consistency across the organization.
• Coordinate with internal stakeholders to support product launches, promotions and customer communications.
• Analyze customer behavior, market trends, and competitive activity to identify opportunities for growth.
• Leverage data and insights to improve marketing effectiveness and customer engagement.
• Manage relationships with external agencies, designers, consultants and marketing vendors.
• Coordinate project timelines, creative development, and deliverables to ensure quality and alignment with marketing objectives.
• Industry Event Management
• Plan, coordinate, and execute company participation in industry trade shows and conferences.
• Partner with Sales and Product Management to align trade show objectives with business goals.
• Track ROI through lead generation, customer engagement, and post-event follow-up activities.
• Identify opportunities to expand brand visibility through industry events and associations.
• Perform other tasks as assigned.

Requirements

• Bachelor’s degree in marketing, communications, business, or related field; MBA a plus.
• 5-7 years of marketing experience, including experience in brand management, campaign development, and marketing program execution.
• Demonstrated success executing multi-channel marketing campaigns that support business growth.
• Strong understanding of B2B marketing; experience within construction, roofing, manufacturing, or industrial industries preferred.
• Excellent communication, presentation and interpersonal skills.
• Experience managing vendors, budgets, and cross-functional projects.
• Proficiency in CRM systems, marketing automation, and analytics tools.
• Familiarity with the commercial roofing or building materials industry preferred.
• Experience supporting lead generation and sales enablement initiatives.
• Strong organizational, project management, and problem-solving skills.
• Ability to balance strategic thinking with hands‑on execution.
• Ability to act in a professional manner with employees and customers.
• Ability to demonstrate a positive attitude and sound judgment.
• Strong presentation and delivery skills.
• Strong PC skills, including proficiency with Microsoft Office Suite.

Requirements

• Bachelor’s degree in marketing, communications, business, or related field; MBA a plus.
• 5-7 years of marketing experience, including experience in brand management, campaign development, and marketing program execution.
• Demonstrated success executing multi-channel marketing campaigns that support business growth.
• Strong understanding of B2B marketing; experience within construction, roofing, manufacturing, or industrial industries preferred.
• Excellent communication, presentation and interpersonal skills.
• Experience managing vendors, budgets, and cross-functional projects.
• Proficiency in CRM systems, marketing automation, and analytics tools.
• Familiarity with the commercial roofing or building materials industry preferred.
• Experience supporting lead generation and sales enablement initiatives.
• Strong organizational, project management, and problem-solving skills.
• Ability to balance strategic thinking with hands‑on execution.
• Ability to act in a professional manner with employees and customers.
• Ability to demonstrate a positive attitude and sound judgment.
• Strong presentation and delivery skills.
• Strong PC skills, including proficiency with Microsoft Office Suite.

Salary Range

$90,000 - $110,000

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